The 20s are in desperate need of a makeover after a shaky start to the new decade. Fortunately, the following logo design patterns for 2021 are more than capable of meeting the challenge.
We polled our global group of logo designers, and their forecasts reflect the changing design environment. Unlike last year’s logo trends, which centered on reinvention by emerging technology, the logo trends for 2021 tend to be more focused on creativity within constraints. Despite the fact that the environment has been limited in a variety of ways over the last year, the logo designers of 2021 are forging ahead.
Here are the top 5 logo design trends for 2021:
1. Stained glass
Logo design, as a relatively new invention, often draws influence from historical techniques and limitations. In the year 2021, several logo designers are influenced by the stained glass windows of the Middle Ages.
The splitting of images into shards of solid color lends a touch of abstraction to ordinary ideas when used in modern designs. Because of its origins in the medieval church, stained glass is also associated with sanctity. It’s probably no coincidence that this logo trend is often associated with breathtaking views of nature. After spending the better part of a year cooped up indoors, we should expect respect to be bestowed upon our delicate environment in the stained glass logo designs of 2021.
2. Perspective drawing
Great design is born from simplicity and transparency, as legendary logo designer Lindon Leader once said. These two characteristics are what allow logo designs to effectively convey a brand’s complex identity to an audience. It’s why minimalism and flat design have been common logo trends in the past.
Although the logo designers of 2021 will not abandon this approach, they will seek to restore some of the magic that has been lost due to over-simplification. Incorporating subtle perspective angles has become a common logo design trend. Designers can create the illusion of depth without complicating the design by using simple drawing techniques such as linear perspective, curvature, or foreshortening.
The consequence is that logos sound emphatic—the brand practically jumps off the page—while semi-flat design techniques, which have served designers so well in the past, are retained.
3. Simplistic geometry
Shapes are the basic elements of imagery. Although simple shapes like triangles, squares, and circles are often phased out once they have laid the foundation, there is strength in their simplicity.
Logos made of simple lines and shapes are being used by 2021 designers to take advantage of this strength. These logos have an air of calculated discipline thanks to their strict adherence to form minimalism, which allows them to take liberties in other areas, such as richly saturated colors.
Simple layering can also create the illusion of structure and depth, which is a nod to the perspective drawing trend we mentioned earlier. Designers can produce logos that are simple to understand, memorable, and colorfully vibrant all at the same time using only shape words.
4. Divergent letters
For better or worse, wordmarks—logos based on a typeface—have a reputation for being straightforward. They make the brand name the focal point of the logo, making it more memorable, but they don’t leave much space for creativity. But, one letter at a time, the logo designers of 2021 are changing the impression.
We’re seeing a growing amount of exaggerations of one letter inside a wordmark. An off-colored title over a lowercase I or towering chopsticks forming an uppercase ‘H’ may be as subtle as an off-colored title. The divergent letter not only draws the eye but also provides brands with the best of both worlds: a conventional, type-based logo that isn’t afraid to break the rules.
5. Authentic portraiture
It is a well-known fact that people are drawn to other people’s faces, which is why portraits are useful in design for creating an emotional bond. The stronger the bond, the more genuine and identifiable those faces are.
As a result, in 2021, more logo designers will use portraiture to represent a variety of races, backgrounds, genders, age groups, and other factors. This approach provides an accurate and genuine impression, which lets consumers interact with a brand in a moment, in contrast to the homogeneous portrayal that so often overcrowds the media. Simple, flat character portraits to thorough illustrative techniques that illustrate defects and wrinkles are examples of these logos.
The bottom line is that designers are tired of pictures that lack personality. People are the point at the end of the day, whether a logo is telling a story about the people behind the brand or the people the brand represents.
2021 will be an exciting year for logo trends!
The logo design patterns for 2021 offer a chance to rebrand this young decade. And, with recent trends emphasizing the rebirth of minimalism and classical compositions, from perspective methods to flatforms and symmetry, the logos of the future tend to be aiming for purity. Whether or not this passion lasts could be as much a function of the rest of the world as it is of these logo designers.