1. Underestimating the work involved

There is much more to developing a website than website developers generally get credit for and yet, it is quite common for the developers these days to be overwhelmed by the sheer magnitude of work involved for any good website development .The notion that developing a website is a great way to earn quick and easy money is hugely unfounded. It is a process that demands great attention to detail and a usually unexpected amount of trial and error, such as identifying the techniques that are working for the site and the ones that are not. Even if a part of the business is outsourced, still one has to keep a close watch on the business structure and a lot of time has to be devoted to improving and suitable adjustment of the site.

2. Improper or incomplete product descriptions

One of the most important limitations of an ecommerce portal is the fact that the customer cannot ‘see, feel and pinch’ the product, there is no chance also to see the different descriptions etc. It is therefore absolutely important that e commerce sites pay particular attention to the well laid and completely descriptive description of the product. Basically the description must be able to answer all the questions that the customer is expected to have of the product. It is a good idea also to have an interface through which a customer can ask for more information about the product, if he/she doesn’t find the information exhaustive enough. At the end of it, the product is the prime commodity, not the website itself and it will definitely be worthwhile to have as much time and attention paid to the description of the product as possible.

3. Un optimized Checkout Process

Once the hard part of convincing the customer to actually select a product from your website, it is very important that the sale is closed as fast as possible. For that it is imperative that the check out process is smooth, simple and functional. Basically it means to give the customer as many payment choices as practically possible, offer to remember the payment details for a seamless experience next time and to give real time information on the acceptance/rejection of the transactions .There should ideally be only one single page where the customer reviews the order, makes payment and receive instant confirmation of the order. The more complicated a check out page is, the more chances of the guest getting disinterested and moving to other websites.

4. Not Giving Correct and Verifiable Contact Information

This is one of the most important tools to develop and maintain the trust on an eportal since the product itself is not visible to the customer physically. Many eCommerce websites are not quite forthcoming in sharing the contact details or being pro active in customer engagement .The customer derives much comfort and trust from the fact that should a problem arise with the product/delivery, they will be able to contact someone and be offered help in real time .The contact information should be easily accessible and should have multiple means of contact. The contact number / e mail id must be answered promptly and informatively.

5. Requiring to Log In Before Ordering

Many websites, in order to capture the customers detail for further e marketing, ask the customer to provide a lot of information, create log in ids etc before actually reaching the main page. Whereas this can be effective for site where the customer is actually a surfer looking for some specific specialized information, it is exactly the opposite for e commerce portals looking at selling products. Asking for log in registration before the product page is a huge let down for a customer looking at shopping options and he will quickly migrate to other websites .The customer information should only be asked at the end of the ordering process, which he will anyway order to complete the sale transaction.

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