Everyone is different. So why should Google’s search results be the same for every individual?

That, in a nutshell, is the idea behind search personalization.

It can be handy when search engines better understand what you like (and what you don’t).

A couple of years ago, Google was actively engaged into search personalization.

Now, according to Google’s Danny Sullivan, personalization of search is “very light,” with location and language being the main factors that determine what different people see for one and the same query:

Basically, if you search for some kind of service, like fixing your phone or something, you will see the results of repair shops in your city while the person from another town will see different shop locations for the same query.

However, as Google is not always doing what it says and things are changing really fast, I would suggest looking into those factors that I still consider important in shaping search result pages for different users.

Plus, let’s see how we can work out an SEO strategy perfect for ranking better in personalization search. Read More…