When you examine sports nutraceutical companies, one discovers that many were created by various caliber athletes who were lacking scientific training or expertise but were looking for product offerings that were “better” than what was available at the time. The result of this quest, a cobbling together of ingredients to create product offerings (often claiming to be “natural, organic or herbal”) purporting to deliver better athletic performance or other beneficial health attributes without much, or in many cases any, supporting scientific data or validation.