5. Post relevant content on your GMB posts section
There is a post section to share your news updates, promote your special deals, or showcase your products and this is a fantastic way to boost your local search visibility.
There are five post types available:
❑ What’s New – This type serves as a microblog post where you can share relevant blog posts, business updates, customer reviews, or testimonials. You can choose to upload a 30-second video or GIF, up to 10 images, and every new post has a 1,500 character limit. Engage the readers and explain your latest offerings thoroughly to maximize this opportunity.
❑ Products — Highlight your latest brand offerings and position your best products in front of your target customers. You may include a price range, a fixed price, or even leave the area blank.
❑ Offers — Use discounts and sales to promote your unique offerings. Offer posts include a bright yellow tag, promo validity, and coupon codes to draw attention to your offers.
❑ Welcome Offer — Welcome Offer posts are only visible to people who follow your business and were released to allow businesses to convert followers into customers in the Google Maps app. You can also promote exclusive offers and freebies to your followers.
❑ Events — This is used as a promotional tool where you can post details about your latest conference, webinar, or any type of event you are hosting, be sure to add the correct event schedule (start/end date and time). Remember, the 58-character limit for the title and 1,500-character limit for the event post.
Apart from posting, we also add CTA(call-to-action) buttons on your Google My Business posts, so online users can easily navigate your content.