Google announced early this morning that they are reminding webmasters to not try to use widget links as a link building strategy. Google said “we would like to reiterate our policy on the creation of keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.”

They actually did make a stink about widget links in February 2015, so it is a reminder. But this type of warning being posted on the Google Webmaster Blog this morning will likely result in Webmasters receiving notifications of manual actions in the Google Search Console, if they are using widget links in this manner.

Google explained that although “widgets can help website owners enrich the experience of their site and engage users” that there are “some widgets add links to a site that a webmaster did not editorially place and contain anchor text that the webmaster does not control.” I assume Google is seeing more and more of this and is now clearly saying “they’re considered a violation of Google Webmaster Guidelines.” Read More…