Google has officially confirmed on the Google webmaster blog that they’ve began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update, which we named Penguin 3.0 in October 2014 and this will be the last time Google confirms a Penguin update again. We saw signals yesterday that Google began testing Penguin 4.0, Google wouldn’t confirm if those signals were related to this Penguin 4.0 launch announcement this morning but nevertheless, we are live now with Penguin 4.0. Read More…



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