Mobilegeddon’ is here! But is it as ominous as it sounds? ‘Mobilegeddon’ was the name given to Google’s 2017 mobile update, mobile-friendly search algorithm, before it was to come into effect this January. Now, January is here, but how exactly does it affect us online store selling machines and are you ready for it?

This new Google update affects mobile content visibility ranking and affects mostly pop-ups, or interstitial – their technical term. With most of us using pop-ups on our online stores, ‘Mobilegeddon’ may seem like a big deal, targeting mostly intrusive pop-ups that make it difficult for online shoppers and searchers to access the content that they expect to see when they reach a page. Although this will only affect a subset of natural search performance, results in a lower ranking on Google’s Mobile search are likely to occur, which ultimately could lower your potential to compete effectively for online shoppers searching for products that you are selling.

So, how do we ensure your site is optimized? According to Google, this is what constitutes an ‘intrusive interstitial (or pop-up):

  • A pop-up that covers your main content and one that immediately suggests that users navigate to another page.
  • When you’re using a pop-up layout and design that matches the overall layout of the content page, while displaying the pop-up above the fold and the content below the fold.
  • Showing standalone pop-ups that the user has to dismiss before they can access the page content that they were searching for.

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