- December 5, 2018
- Posted by: Atul Raikwar
- Category: SEO
Over the years, SEO has experienced significant changes to evolve as a better strategy for marketing, higher ranking and driving organic traffic for websites. It has shifted its focus to quality instead of quantity. Its agenda for working has now become ‘less is more.’ Google is way better at balancing the links, content, keywords or phrases and user experience altogether. Moreover, it has shortlisted the penalties for those who violate Google’s guidelines while drafting the SEO strategies.
As new technologies are flourishing in industry, this leads to new approaches like Featured snippets, voice search, artificial intelligence to make a splash to recognize SEO again in 2019 and beyond.
In short, this is not a time to do the same old and expect better ranks and consumers for your websites. Things are getting change, and you need to evolve with time and shift your focus to new approaches like artificial intelligence and voice search. They are expected to have a strong impact on SEO and ultimately the growth of your online presence. So let’s discuss AI and voice search in detail for narrowing down the target market.
Impact of Voice Search on SEO in The Coming Years:
Did you remember Stanley Kubrick’s fictitious monotonic robotic voice? It displays us a flash of today’s Amazon’s Alexa, Apple’s Siri and Google assistant. In simple words, it was a glimpse of what was to come in the 21st century.
Although voice search is not so common, however, experts estimate that by 2020, 50% of searches will be voice-based. Voice searches are beneficent to us in many ways like it reduces the human efforts, gives instant responses, and easy to use. Along with it, have a pivotal role in SEO(Search engine optimization) too.
In the current year 2018, it is approximated around 52.2 percent of all website traffic worldwide is generated through mobile phones, which ranged 50.3 percent in the previous year. This openly depicts the picture of the uprising of the mobile as a searching tool. Moreover, typing on phones requires comparatively more time than voice searches.
Google notices these changes and demands and appeals the web marketers to pay attention to the optimization of their websites for voice searches.
Voice search offers a better way of communicating with our phones as speaking continues to be more general and habitual. So, agencies need to do homework for collecting the frequently used words in customers’ queries so that they use them while serving the responses.
Since the mobile phones have given the credit for the origin of voice search so, optimization of the websites for mobile versions and home speakers has become mandatory. Choose the responsive designs for mobile versions, having compressed images, aligned content and lower load timing.
With the rise of voice searches, the major change is an increase in the investment of time and money on localized content marketing. As most of the searches end with ‘near me’ phrase so, the web owners need to make inevitable changes to enhance their local reach.
Impact of Artificial Intelligence on SEO:
After voice search, another important marvel, that needs to discuss in this post is AI (Artificial Intelligence). AI is already impacting SEO nowadays, whereas it’s influence is expected to grow more in the coming years.
AI is helpful to both users and search engines in understanding the importance of visual content in SEO optimization. In general, the human brain gets more attracted towards compelling visuals than long content so, the introduction of AI leads to the creation of relevant visuals encircling meta descriptions, target keywords and more.
AI gives more weight to voice search as it relies on the analysis of images, content, marketing, search ads and more to match the search intent of users. So this increases the responsibilities of web content to resolve the different challenges.
AI and voice search have already begun to influence the process SEO is done. In the coming year 2019, it is predicted to play a pivotal role in SEO to a great extent. So, it’s a high time to update your strategies accordingly. Keep above mentioned key points in mind and be ready to optimize your websites in 2019, using these new technologies.