Since Google’s Pigeon algorithm update back in July of 2014, local search engine optimization has become even more important, especially on mobile devices. If Google explicitly stating the importance of local search with a significant update isn’t enough, take a look at your own search patterns; how often do you search for a local service (restaurant, bar, gym, doctor, retail shop, etc.)?

How often do you find yourself including “near me” in your search queries? If you’re like most, then the answer is quite often, likely even daily. There is no denying that local is so heavily intertwined with our day-to-day activities and interactions.

Yet, I can’t count how many local/center-based websites I’ve come across that have no local optimization. I’ve also worked with many business owners who don’t fully understand just how critical it is to have a local search engine optimization strategy in place. This presents a huge missed opportunity for these businesses to be at the forefront of what users want and when they want it, which is typically right now…Read More