Facebook is one of the world’s largest social media platforms and is helping literally billions of people connect, share and react to other people’s posts and comments. Recently Facebook launched new ways to interact with social updates. Rather unimaginatively called “Reactions” it gives the users multiple choices to react on updates as opposed to the earlier “like”. It now has six different options which are Like, Love, Ha Ha, Wow, Sad and Angry. Whereas all the above reactions were earlier available but had to be hunted from different apps, now it has been integrated with the main wall itself. Let us find out a few ways in which social media returns can be increased, but critically examining the new facebook reactions:

1. To Test The Quality Of Content

This is easily the most easily understandable bellwether for the available content and if the page visitors actually liking what they are seeing. Whereas earlier they could only like it to show their appreciation or ‘not like’ it to show what could be construed as indifference, Now the visitor has a lot of other ways to express what they actually feel about the content. They might love it, may be wowed by it, or can be sad or angry at it. This can tell us about the general quality of the content and if the target clientele is liking it or not and if it is being able to produce the desired emotional response.[bctt tweet=”Facebook Reactions Can Help To Test The Content Quality.” username=”1solutionsbiz”]

2. To Create Public Opinion

The Facebook reactions can be used to create public opinion about some thought, product or service since it will accurately show what the people are feeling about your post. While pre launching or launching a product, Facebook likes can be effectively invoked to find out what the public at large thinks about your new endeavour and how that might do in the future. Once most of the responders respond with a particular emotion that you wanted, it can quickly create public opinion in favour of that product or service. It can almost be used as a proof of concept for some products.[bctt tweet=”Facebook Reactions Can Help In Creating Public Opinion.” username=”1solutionsbiz”]

3. Quantify The Reactions Of The Followers

The different facebook reactions can be assigned values and the social media marketers can then turn those sentimental reactions into quantifiable metric that can be tracked and used for marketing engagement practices. Brands can now effectively create an actionable scorecard based on the social media reactions based on their objectives. After the introduction of the reactions, it has become far more dynamic for the social media marketers to gauze the exact sentiment on a particular topic and how it has appealed to the sensibilities of each follower that is reacting to a particular topic.[bctt tweet=”Facebook Reactions Can Help in Quanify Social Media Followers.” username=”1solutionsbiz”]

4. To Create New Products And Services

Sometimes, the reaction to the post can indicate that the target followers are getting bored or are simply not interested in a particular kind of engagement. For example in multiple posts are simultaneously posted, the reactions on each post can well determine as to in which post the followers are interested, since it will have more reactions to it, as compare to the one which has little connect and hence lesser reactions. Needless to say emotions like ‘love’ and ’wow’ will resonate much better than simple ‘like’ and reactions like ‘anger’ or ‘sad’ will definitely be an indicator that the followers are not really ready for that particular product etc.. This date can also be used effectively by app developers to introduce new apps or manage the new ones based on how the users of the app are reacting. Some apps such as the one for the popular TV series ‘game of thrones’ has also integrated the reactions effectively in their app by allowing the users to swap the facebook reactions for emotions from game of thrones.[bctt tweet=”Facebook Reactions Can Help In Creating New Products and Services.” username=”1solutionsbiz”]

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