- July 20, 2018
- Posted by: 1Solutions
- Category: ecommerce, SEO
Categories are an important part of e-commerce websites as the optimized category pages can boost your website’s ranking and generate revenue. Here we will learn how to SEO your e-commerce category pages and increase the chances of getting organic traffic.
How to Optimize Category Pages?
Optimize Category URLs
The category SEO starts from the URL only. If you want to boost your SEO starts by optimizing the URLs. The category URL should be exactly what your product is all about. It should not have unnecessary keywords or information. Your URL should be such that user can tell what your category by merely looking at the URL.
Optimize Category Titles
You can optimize your category titles by keeping following points in mind while making your titles. Research about what keywords people use in their search queries. Start your titles with that keyword and add your brand name. Use specific characteristics of the category products in the title.
Optimize the Meta Description
Whatever you write in the meta description is shown in the search results. So, it is very important to write a quality description otherwise your snippet will not make any sense which will create a bad impression. This is not good for the product.
Optimizing H1 tag is equally important as to optimize other aspects. The category page should have only one H1 tag and this should be on top of the page. Either same as the title or not, but it should contain your target keywords.
It is very difficult to add content to an e-commerce category as it can break the design. You can overcome this problem by adding a few lines of content below H1 tag and add related content at the bottom of the page.
Conversion Optimization Element
If you have a line of products in your category pages then show your users the popular products by highlighting them. It will attract the attention of the users.
Visual Components are Important
Apart from the content, an optimized category page should also include images and other visual elements. This will make easy for the users to find what they want. Images are very important for your website. Images help your potential customers to buy your products especially when you are selling a physical product. In case you have a lot of products on the category page then add filters there to help users narrow down the selection. Make sure you have an accurate description of the product below the images.
Set the Canonical URLs Correctly
After your product category pages expand to more than one pages or when you use filters on the category page, set the canonical URL. Setting the canonical URL helps you avoid any kind of duplicity.