Infographics about social media and search engine marketing:

Based on this definition, Social Media Optimization does have similar functionality as Search Engine Optimization. You may wonder how important this is to your business. Listening, Content, Socialize and Measure. Too many companies make SMO and certainly SEO more complex than it needs to be, bottlenecking progress.

As SMO has become a ubiquitous part of the online experience, it represents a new set of behaviors for consumers and marketers. Well, the rules of online optimization have changed and now we must consider SMO as a viable e-commerce platform like we do for Search Engine Optimization. As business leaders we must abide by these rules.