Google PageRank was co-founded by Larry Page, who was also the co-founder of Google. The name ‘PageRank’ was also taken from his name. The algorithm got patented more than two decades back. Google PageRank was one of the first algorithms used for ranking pages on searches. PageRank helps a website get a better rank on the basis of the quantity and quality of links.

Google PageRank Patent Update is the key component for the Google ranking. This influences how sites are ranked on Google. This algorithm judges the website on the basis of its link. The changes focus on the distance of a link between the site that it links to and the most authoritative site within a given niche.

How It Impacts SEO?

Now, after you know about what actually PageRank Patent Update is, it is important for you to know how this will impact SEO. This is all link building game. Nothing else. In other words, it calculates link distances between the authoritative link and the sites it links to.

It allows small sites to rank larger sites that have more links. It changes the solution for ranking. Thus, it affects the link building.

The ideal link for the link building is a link that is the closest to the most authoritative and high-quality site in that niche. There aren’t many sites linking in a small niche to build up large amounts of PageRank. This boost the rankings of smaller sites in smaller niches.

When it comes to ranking, it is no longer about getting the biggest and most authoritative link. In fact, it becomes a problem of identifying the links that are the shortest distance from the most authoritative sites.

Talking about what has changed with the PageRank, here we cite a quote by Bill Slawski,

Systems and methods for finding multiple shortest paths. A directed graph representing web resources and links are divided into shards, each shard comprising a portion of the graph representing multiple web resources. Each of the shards is assigned to a server, and a distance table is calculated in parallel for each of the web resources in each shard using the nearest seed computation in the server to which the shard was assigned.

This means dividing topics by servers and allowing the servers to calculate in a distributed manner so that if one computer fails the others pick up immediately.

Speaking on how plumbing affects PageRank, Bill says

Hence, what is needed is a method and an apparatus for producing a ranking for pages on the web using a large number of diversified seed pages without the problems of the above-described techniques.

The main motive of PageRank is to create a spam-free map of web pages. This algorithm is probably the gatekeeper of this map that determines what pages will be considered for ranking. They don’t have the liberty to decide who ranks. There are over 200 ranking factors that help determine such rankings.