Project Description

About Sportsjam

Sportsjam.in is India’s leading online sports & fitness equipment store that provides high quality sportsgear via online E-commerce website and stores located in kolkata and pune.

MAIN GOALS

  • Delivered an aggressive traffic and sales.
  • Ranked #1 in local map listings in 50% of searches.
  • Ranked in positions 1-6 in 97% of searches on SERP.
  • Together, the teams were able to align monthly advertising throughout the year, helping to drive the efficiency and cost-effectiveness of the marketing program overall.
  • Increased return on ad spend (ROAS) from 0.59% to 3.68%.
  • 185% increase in revenue via online ecommerce site selling sportgears, footwears, apperels etc

The Challenge

  • After a full audit of Sportsjam.in website content, our marketing team aligned the entire site with current SEO best practices.This included updating page descriptions, optimizing title tags, image alt tags all of it based on in-depth keyword research.
  • Comprehensive backlink audit and link building campaign with fresh, optimized content, including new high-value blog posts to increase organic traffic and domain authority.
  • To reach the right people at the optimal time, our team uses strategies like – paid search (PPC), social media advertising, facebook leads generation.
  • Our Marketing team makes social media pages for social media presence. In  these pages we have to published informative contents such as product creatives, product offers/discounts related creatives, articles, infographics, promo videos etc to increase social traffic on site with increased conversion rates.

The Solution

  • Making it easy for people to find the sportsjam.in
  • Paid advertising campaign (PPC) for managing multi-locations target right people.
  • Populating the search pages on a search engine, the more likely users will click and convert.
  • Making social media post on various platforms like Facebook, twitter, instagram.
  • Facebook Lead Ads to create an ideal custom audience.

More Work

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