Google URL shortener is one of the extensively used and famous tools for publishers, advertising and marketing and branding agencies. Despite, Google has decided to shut down its short URL service goo.gl in the wake of increasing number of offerings by way of the 1/3 party providers.

According to The Verge, new and anonymous users won’t be able to create links through the goo.gl console after April 13, but existing users will be able to use the service for another year, after which it will be discontinued completely.

Starting May 30, 2018, only projects that have accessed URL Shortener Application Program Interfaces (APIs) before today can create short links.

The statement from Google said in a note for developers.

Why Is Google Shutting Down URL Shortener

Google first introduced its URL shortening service in 2009 to make for Feedburner and the Google Toolbar. As both the services are no offered by Google, the internet giant sees no merit in continuing the related services.

Google also made it clear that developers who have integrated Google URL shortening service with various apps till today would be able to create short URLs beyond May 30, 2018. Google has suggested developers make use of FDL APIs which will automatically detect user’s platform and send the URL either to the web or your app, appropriately.

For those who are calling URL shorter APIs to manage goo.gl links, are able to do so for another one year before Google shuts down the service completely.

Technology Giant Google Is Shutting down Its Url Shortening Support Click To Tweet

Also, short URLs that have already been created till today, would continue to function as it is and would be redirecting internet users to the mapped links.

Firebase software engineer Michael Hermanto told The Verge that since 2009, the ways in which people share information on the web has changed, while additional URL shorteners have grown in popularity.

He noted that Google is refocusing its efforts by replacing it with Firebase Dynamic Links, which allow users to specific locations in iOS, Android or Web Apps.

What You Must Do Now?

Publishers, brand marketers and non-developers who have been using Google short URL service for various purposes need to save the related data immediately. Users no longer would be able to create short URLs using Goo.gl and will have to turn towards other alternates, such as bit.ly or ow.ly. The tool, however, will still be accessible for all the registered users who have created short URLs in the past till March 30, 2019. Users who have been using Google URL shorter for many months as anonymous, won’t be able to access anything.