Today is the world of social media. There is no person in the world today who do not have their social media profiles. Talking about the brands, social media has become one of the popular and effective media for the promotions. Here we will list down as what is the best time to post on Instagram, Facebook, Twitter, and LinkedIn.

Best time to post on Instagram

People always scroll Instagram on their mobile devices. Does this mean that a user should post pictures post-working hours? Well, not necessarily. The best time to post pictures and videos on Instagram is from 12 p.m to 1 p.m, Monday to Friday. This time frame suits you the best if your audience is B2B. But, if your audience is B2C, then for you the best time to post pictures and videos is 7 p.m during the week and various time throughout the weekend. The most certain way to know the best time to post photos and videos on Instagram is by knowing your audience in a better way.

Best time to post on Facebook

According to Pew Research, 71 percent of Facebook users visit the site every day- more than any other social media. People login into their accounts from both their desktops and mobile devices. But, the mobile users are more in comparison to the desktop users. In fact, a quarter of Facebook users in 14 markets around the world are mobile users.

The best time to post on Facebook is between 12 to 3 pm on Monday, Wednesday, Thursday, and Friday and 12 to 1 pm on weekends. Tuesday is a bit behind as compared to other days on weekdays. These research has been conducted on the basis of likes, comments, shares, and click-throughs. The engagement on the weekends are low but the click-throughs for the posts published between 12 to 1 pm on Saturday and Sundays are effective. There are other studies that show that the Thursdays and Fridays from 1 to 3 pm work well.

Best time to post on Twitter

People use Twitter as a digital newspaper, scrolling down the content on their downtime or during a break at the workplace. According to studies, the best time to post on Twitter is 3 pm, Monday to Friday. If your organization is B2B, then the best time to tweet is from 12 pm to 3 pm on weekdays with the highest amount of clicks and retweets occurring at 3 pm. But, this always depends on the audience, location, and content strategy. If your company is B2C, then before 9 am, at noon, and after 5 pm is the best time to tweet. The popular days to tweet is Monday through Friday from 9 a.m. to 4 p.m.

Best time to post on LinkedIn

LinkedIn is a professional network. So, posting during the working hours makes sense. According to sources, 57 percent of LinkedIn traffic comes from the mobile phone. Like Facebook and Instagram, LinkedIn algorithms are designed to show people the most relevant content. So, the best time to post on LinkedIn is 7:45 a.m., 10:45 p.m., and 5:45 p.m. Monday to Thursday.