- August 17, 2016
- Posted by: 1Solutions
- Category: ecommerce
Running an online Magento eCommerce store is never easy and even more so when the platform that one is using is Magento. Magento has been labelled as a powerful but complex eCommerce platform because of the various customizations on offer. Moreover, Magento has also been ranked as one of the safest open source eCommerce platforms.
This has made it one of the most sought after content management systems and has been specifically developed keeping the Magento Store eCommerce sector in mind. A smoothly running store needs to have a variety of things in order to provide their customers with a memorable shopping experience so that they come back over and over again for all their online needs. Loyal customers are hard to make but it is them who are the major revenue generating force for any eCommerce site.
While all these complexities leave most eCommerce store owners tearing at their hair, you do not need to feel overwhelmed. Here is a list of the top ten tips needed for running your Magento eCommerce store perfectly:
1. Ensure Latest Version
One should always update every latest patch, version, release even if it means making changes in the whole site as it helps the site in making secure and imparts important stability updates. Half measures in security can have long term ramifications for both you and your customers.
2. Great Design
A lot of thought needs to be put in on the website layout, the typography to be used, colours and the like. A website should radiate elegance and stability to make customers stay.
3. Good Marketing
Having a great site up and running is not enough. It needs to be made available to the customers. Have a monthly aim for what you are about to do. For the first two months, focus on improving the site and getting it running smoothly, but for the next three or four months market as if your life depends on it. And it does! Use social media sites, use email, use every trick up your sleeve to make your content available to a wide user base.
4. Have a Hassle Free Sign Up Process
In fact one should think about whether they need to make this feature a compulsion or not. People do not want to waste time on things like creating a new account. However, they might do it grudgingly if they are incentivised to do so. Nevertheless, even if you decide to have a sign up process make sure that it is not too time taking and troublesome.
5. Have The Currency Display According To The User’s Geographic Location
Not to worry if your business has operations in a single country. But if going international there is no bigger turn off for a customer than seeing a dollar sign if they buy and sell in Yen!
6. Shopping Cart Should Be User Friendly
User time not spent on selecting and shopping for items is wasted time and might even lead to the potential customer abandoning your website for another one. According to one study about three fourths of the clients leave their carts without completing the order. While it may be that the client gets cold feet about buying a product, a crappy shopping cart plays a big role too.
7. SEO Friendly Store
Your Magento eCommerce store pages need to be well defined with unique descriptions for your products. Try to capture as much information and relevant content about the product as possible in the descriptions. Use keywords like “eCommerce”, “buy product online” etc. naturally in the web content and not try to make it sound like it has been put in just for the sake of it.
8. Have As Many Payment Options As Possible
Credit cards, debit cards, net banking, cash on delivery, PayPal. Make your customer’s life easier. If a customer can think of it, you should have it.
9. Make Full Use Of Extensions
Magento itself says “the platform is just the beginning”. “Magento Connect” offers a wide variety of extensions for various Magento eCommerce Store website owners’ needs like processing bulk orders, for sales tax automation and so on and so forth. Separate tabs for the highest rated and the most recent extensions make things easier for webmasters. The reviews on most of the extensions are quite comprehensive.
10. Responsive Layout
Consumer’s navigating the web on mobile phones and tablets should also be kept in mind while building a site. It does not augur well for a company’s growth to ignore the fastest growing form of search (mobile search) and adapt their stores accordingly. The website should perform equally well on PCs and mobile phones.