Five years ago, YouTube opened their partner program to everyone. This was a really big deal: it meant anyone could sign up for the service, start uploading videos, and immediately begin making money. This model helped YouTube grow into the web’s biggest video platform, but it has also led to some problems. People were creating accounts that uploaded content owned by other people, sometimes big record labels or movie studios, sometimes other popular YouTube creators.

In an effort to combat these bad actors, YouTube has announced a change to its partner program today. From now on, creators won’t be able to turn on monetization until they hit 10,000 lifetime views on their channel. YouTube believes that this threshold will give them a chance to gather enough information on a channel to know if it’s legit. And it won’t be so high as to discourage new independent creators from signing up for the service. Read more…

 



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