Google Shopping Ads That Put Your Products in Front of Ready-to-Buy Customers
1Solutions manages Google Shopping campaigns that drive eCommerce revenue — with feed-first optimisation, granular campaign structures, and ROAS-focused bidding that converts browsers into buyers.
Complete Google Shopping Services
From Merchant Center setup to Performance Max — every component of Google Shopping managed by eCommerce specialists.
Product Feed Optimisation
Title restructuring, attribute enrichment, category mapping, and custom label strategy — the foundation of every high-performing Shopping campaign.
Standard Shopping Campaigns
Structured Shopping campaigns with granular ad group segmentation, negative keyword sculpting, and bid-by-product-performance logic.
Performance Max
Performance Max campaigns with structured asset groups, strong audience signals, and search theme exclusions to prevent budget waste on irrelevant queries.
Feed Title & Attribute Optimisation
Keyword-rich product titles, optimised descriptions, accurate GTINs, and complete attribute sets that improve impressions, CTR, and Quality Score.
Negative Keyword Sculpting
Systematic search term analysis and negative keyword exclusion at campaign and ad group level — eliminating irrelevant traffic that destroys ROAS.
ROAS Bidding Strategy
Target ROAS, Maximise Conversion Value, and manual CPC strategies selected by campaign maturity and conversion volume — with regular bid reviews.
Google Merchant Center
Merchant Center setup, feed submission, policy compliance, and suspension resolution — plus feed health monitoring to maintain active product listings.
Competitor Price Monitoring
Price competitiveness reporting using Merchant Center benchmarks — identifying where pricing gaps are costing you impressions and clicks on Shopping results.
Google Shopping Results That Justify the Investment
The Shopping Ads Partner That Starts With Your Feed
We optimise the thing most agencies ignore — your product feed — because that is where Shopping performance is actually won or lost.
Feed-First Approach
We know that Shopping performance starts with the feed, not the bids. Our first priority is always feed quality — titles, attributes, GTINs, and categories.
Performance Max Expertise
We build Performance Max campaigns properly — with asset groups, audience signals, and search term exclusions that prevent bleed into irrelevant placements.
No % of Spend
Flat monthly fee — our incentive is ROAS improvement, not budget inflation. Your spend increases stay in your campaigns.
You Own Everything
Your Merchant Center, your Google Ads account, your product feed. We work inside your owned assets and hand everything back if we ever part ways.
eCommerce Specialists
We work exclusively with online retailers — fashion, home goods, health, sports, electronics — and understand the seasonal, margin, and inventory dynamics of each.
Integrated with SEO
Shopping search term data informs organic keyword strategy. We share insights across teams so your paid and organic presence reinforce each other.
Our 6-Step Shopping Process
From feed audit to profitable scale — a structured approach built for eCommerce revenue growth.
Feed Audit
We review your existing product feed for title quality, missing attributes, GTIN accuracy, category mismatches, and policy violations that limit impressions.
Merchant Center Setup
Account configuration, feed submission, shipping and tax settings, product review eligibility, and policy compliance review before any spend is allocated.
Campaign Structure
Campaign hierarchy design — brand vs non-brand, product category segmentation, and custom label strategy to control bids by margin and performance.
Launch & Test
Campaigns go live with manual CPC bidding to gather clean data on which products, categories, and search queries drive the best ROAS before switching to automated strategies.
Optimise
Weekly search term pruning, negative keyword additions, bid adjustments by product performance, and feed title tests — compounding improvement every week.
Scale
Once target ROAS is stable, we expand to higher-volume audiences, introduce Performance Max, and identify new product categories worth promoting.
Google Shopping FAQs
Get a Free Google Shopping Feed Audit
We will review your product feed, Merchant Center account, and existing Shopping campaigns — identifying where ROAS is being lost and what to fix first.