B2B Advertising — Sponsored Content · InMail · Lead Gen Forms · ABM

LinkedIn Ads That Fill Your B2B Pipeline

1Solutions manages LinkedIn advertising campaigns that reach the exact decision-makers your sales team wants to talk to — by job title, company, seniority, and industry — and convert them into qualified leads.

Flat management feeYou own your accountCRM integration includedWeekly optimisation
200+B2B Clients
15+Years Experience
58%Lower CPL
3.4×Pipeline Growth
What We Manage

Full-Funnel LinkedIn Advertising Services

Every LinkedIn ad format — built, launched, and optimised by B2B specialists who understand pipeline metrics, not just click rates.

Sponsored Content

Native single-image, carousel, and video ads that appear in the LinkedIn feed — reaching decision-makers while they consume professional content.

Message Ads & InMail

Personalised InMail delivered directly to target inboxes — high open rates for event invitations, gated content, and demo requests.

Lead Gen Forms

Pre-filled LinkedIn Lead Gen Forms that capture name, email, company, and job title without leaving the platform — reducing friction and boosting conversion rates.

Account-Based Marketing (ABM)

Target a defined list of companies by name — serving ads exclusively to decision-makers at your most valuable prospect accounts.

LinkedIn Retargeting

Re-engage website visitors, video viewers, Lead Gen Form openers, and company page visitors with targeted follow-up ads across the LinkedIn network.

Text & Dynamic Ads

Cost-efficient sidebar text ads and dynamic ads that auto-personalise with the viewer's LinkedIn profile photo and name for higher click-through rates.

LinkedIn Sales Navigator Integration

Sync Sales Navigator audiences with Campaign Manager for outbound and inbound alignment — bridging paid ads with your SDR prospecting sequences.

LinkedIn Insight Tag & Conversion Tracking

Insight Tag implementation, website conversion events, and CRM conversion import — so every demo request and form submission is attributed back to the exact campaign.

Client Results

LinkedIn Ads Results That Move the Pipeline

58%
Lower cost per MQL
US SaaS company — 5 months
3.4×
Pipeline growth
AU B2B tech company
2.1×
Demo request volume
Canadian enterprise software
Why 1Solutions

The LinkedIn Ads Partner That Thinks in Pipeline, Not Clicks

We measure success in qualified leads and pipeline value — not impressions, followers, or click-through rates.

B2B Audience Precision

LinkedIn is the only platform that lets you target by job title, company name, seniority, and industry simultaneously — we build audiences that match your exact ICP.

ABM Capabilities

We run account-based campaigns targeting named companies — serving ads only to decision-makers at your highest-value prospects.

Lead Gen Forms

Pre-filled forms dramatically reduce friction. We write, structure, and optimise Lead Gen Forms to capture the data your sales team actually needs.

CRM Integration

LinkedIn leads connect directly to HubSpot, Salesforce, or your CRM of choice — no CSV downloads, no manual entry, no lost leads.

Flat Fee

We charge a fixed monthly fee — not a percentage of spend. Your ad budget goes into campaigns, not management markups.

Transparent Access

You own your LinkedIn Campaign Manager account and all campaigns. We work inside it — full visibility and control always stays with you.

How We Work

Our 6-Step LinkedIn Ads Process

From ICP definition to CRM-connected pipeline — a structured approach built for B2B revenue, not vanity metrics.

01

ICP & Audience Build

We define your ideal customer profile by job title, seniority, industry, company size, and geography — then build matched audiences in LinkedIn Campaign Manager.

02

Campaign Structure & Creative

Campaign hierarchy, ad formats, copy, and creative assets — built before launch with A/B variants for message testing from day one.

03

Lead Form Optimisation

Custom Lead Gen Form questions, thank-you page strategy, and CRM field mapping to ensure every captured lead is complete and qualified.

04

CRM Integration

Lead Gen Form data connected to your CRM (HubSpot, Salesforce, or other) via native integration or Zapier — leads flow directly to your sales team.

05

Weekly Optimisation

Bid adjustments, audience refinement, creative rotation, frequency management, and budget reallocation — every week, based on cost-per-MQL data.

06

Monthly Reporting

Pipeline contribution report showing impressions, leads, MQLs, cost per MQL, and pipeline value attributed to LinkedIn — in plain English.

Got Questions?

LinkedIn Ads FAQs

Ready to Fill Your B2B Pipeline?

Get a Free LinkedIn Ads Audit

We will review your LinkedIn campaigns (or help you build from scratch), identify audience and creative gaps, and share a clear plan for reducing cost per MQL — completely free.

Request Free LinkedIn Audit Talk to a LinkedIn Specialist