Meta Ads That Build Audiences
and Drive Profitable Conversions
1Solutions manages Facebook and Instagram advertising campaigns that move buyers through your funnel — from brand awareness to purchase — using precise audience targeting, high-performing creative, and weekly optimisation.
Full-Funnel Meta Advertising Services
Every Meta ad format and objective — built, tested, and optimised for your audience and conversion goals.
Facebook Ads
Feed, Story, Reels, and Messenger placements — audience targeting via interest, behaviour, lookalike, and custom audiences built from your CRM and website data.
Instagram Ads
Photo, carousel, video, and Stories ads on Instagram — designed to stop the scroll and drive product discovery, lead generation, and direct conversions.
Video & Reels Ads
Short-form video creative strategy and media buying across Facebook and Instagram Reels — the highest-reach, lowest-CPM format in the Meta ecosystem.
Lead Generation Campaigns
Meta Instant Lead Forms with CRM integration — capturing qualified leads without users leaving the app, at CPLs typically 30–50% lower than website campaigns.
Meta Catalogue & Shopping Ads
Dynamic product ads using your catalogue feed — showing the right products to users who viewed them or similar items, recovering abandoned sessions and driving repeat purchases.
Audience & Pixel Strategy
Meta Pixel and Conversions API (CAPI) implementation, custom event tracking, audience segmentation, and lookalike audience modelling to reduce CPL and increase ROAS.
Meta Ads Results That Compound Over Time
The Meta Ads Agency That Invests in Creative
We know that on Meta, the creative is the targeting. Every campaign starts with a scroll-stopping hook.
Creative-First Approach
On Meta, creative is targeting. We invest in understanding your audience's scroll behaviour and build ad creative that earns attention before asking for conversion.
Full-Funnel Coverage
We run awareness, consideration, and conversion campaigns simultaneously — building audiences at the top to fuel lower-funnel performance.
CAPI Implementation
Meta Conversions API (server-side tracking) ensures accurate conversion data even with iOS privacy changes — essential for reliable optimisation signals.
Flat Management Fee
We charge a fixed monthly fee — not a percentage of your ad spend. Our incentive is campaign performance, not inflating your budget.
You Own Everything
Your Meta Business Manager, ad account, pixel, and audiences are yours. We operate with manager access — everything stays with you if we ever part ways.
Integrated with Organic Social
We align paid creative with your organic content calendar — maximising social proof on high-performing organic posts through paid amplification.
Our 6-Step Meta Ads Process
From pixel audit to profitable scale — structured to minimise wasted spend in the learning phase.
Account & Pixel Audit
We review your current campaigns, pixel events, audience quality, and creative performance — identifying what is wasting budget and what to double down on.
Audience & Funnel Strategy
We map your funnel — awareness (cold audiences), consideration (video viewers, page engagers), and conversion (retargeting, lookalikes) — with budget allocation for each stage.
Creative Strategy
We develop ad creative briefs (or produce creative directly) — hooks, formats, and copy angles proven to perform in your market and vertical.
Launch & Test
Campaigns launch with structured A/B tests on audience, creative, and landing page — generating clean data to optimise from.
Optimise Weekly
Budget reallocation, creative rotation, audience exclusions, and bid adjustments — every week, based on performance data, not hunches.
Report
Weekly dashboards and monthly insight reports with CPM, CTR, CPC, CPL, ROAS, and revenue attribution — tied to your actual business outcomes.
Meta Ads FAQs
Get a Free Meta Ads Audit
We will review your Facebook and Instagram campaigns, pixel setup, audience strategy, and creative performance — and share a clear improvement plan, completely free.