PPC Audit That Finds Where Your Ad Budget Is Being Wasted
1Solutions delivers a comprehensive 100-point PPC audit covering Google Ads and Meta Ads — identifying wasted spend, tracking errors, audience gaps, and structural issues that are costing you ROAS right now.
100-Point PPC Audit Coverage
Every component of your paid advertising reviewed against best-practice criteria — from account structure to conversion tracking accuracy.
Google Ads Audit
Account structure, campaign settings, keyword match types, Quality Scores, ad copy, bid strategies, audience targeting, and conversion tracking — reviewed against 100-point criteria.
Meta Ads Audit
Campaign objectives, audience targeting, creative performance, pixel health, ROAS by ad set, budget allocation, and attribution model — full account analysis with actionable findings.
Conversion Tracking Audit
Every conversion action verified — Google Ads tags, GA4 goals, Meta Pixel events, and enhanced conversions — so you know whether your reported data is accurate.
Landing Page Assessment
Landing page relevance, message match, load speed, CTA clarity, and trust signals — evaluated for how well they support ad performance and Quality Score.
Audience & Targeting Review
Keyword targeting, match type distribution, audience lists, demographic bid adjustments, device performance, and geographic targeting — gaps and waste identified.
Bid Strategy Evaluation
Current bidding strategy assessed for campaign maturity and conversion volume — with recommendations for whether automated or manual strategies are appropriate.
Ad Copy & Creative Review
Responsive search ad asset combinations, ad copy relevance, CTR benchmarks, creative fatigue signals, and split-test opportunities identified across every active campaign.
Competitor Ad Intelligence
Auction insights, competitor ad copy analysis, Google Ads transparency data, and market-level CPC benchmarks — so you understand how your account compares to the competitive landscape.
What Our PPC Audits Uncover
The PPC Audit Partner That Delivers Actionable Findings
Not a report you file away — a clear action plan with prioritised fixes and specific steps your team can implement immediately.
Platform-Agnostic View
We audit both Google Ads and Meta Ads in the same engagement — giving you a unified view of cross-platform waste and opportunity, not just one channel in isolation.
Senior Analyst
Every audit is performed by a senior PPC specialist — not a junior analyst or an automated tool. You get expert-level findings with clear recommendations.
No Obligation
The audit is a standalone deliverable. You are not obligated to engage us for management — take the report and implement it however you choose.
Quick Turnaround
Audit report delivered within 5 business days of receiving account access. Presentation call scheduled within 7 days of delivery.
Developer-Ready Fixes
Where fixes require development — tracking implementation, landing page changes, feed updates — we provide technical specifications your team can act on immediately.
Implementation Option
If you want us to implement the audit findings, we offer a managed implementation engagement — restructuring campaigns, fixing tracking, and relaunching with best practices.
Our 6-Step PPC Audit Process
From read-only access to a prioritised action plan — a structured audit process completed in 5 business days.
Access Collection
We request read-only access to your Google Ads account, Meta Ads Manager, GA4, and Google Merchant Center (if applicable) — no changes made during the audit phase.
Data Analysis
We pull 90 days of account data — performance by campaign, ad group, keyword, audience, device, and placement — and run it through our 100-point audit framework.
Campaign Deep-Dive
Every active campaign reviewed manually — structure, settings, targeting, bidding, ad copy, landing pages, and conversion tracking — with issues flagged and prioritised.
Report Writing
A structured audit report is produced: executive summary, critical issues (fix immediately), high-priority improvements, and quick wins — each with specific action steps.
Presentation Call
A 60-minute video call to walk through every finding, answer questions, and prioritise implementation so you leave with a clear action plan — not just a document.
Implementation Support
If you proceed to management, we implement every audit recommendation in the first month. If not, the report is yours to implement in-house or with another agency.
PPC Audit FAQs
Request a PPC Audit — Delivered in 5 Days
We will review your Google Ads and Meta Ads accounts across 100 checkpoints — and deliver a prioritised action plan with specific fixes your team can implement immediately.