Technical SEO Optimisation That Fixes What Blocks Your Rankings

Our technical SEO audits cover: crawlability and indexation (robots.txt, sitemaps, noindex tags, canonical tags); site architecture (crawl depth, internal linking, URL structure); page speed and Core Web Vitals (LCP, CLS, INP); JavaScript rendering (Googlebot's ability to process your JS framework); structured data (schema markup validity and completeness); duplicate content (canonical issues, parameter URLs, pagination); international SEO (hreflang implementation); and security (HTTPS, mixed content). Each issue is prioritised by ranking impact.

Core Web Vitals fixes depend on which metric is failing and why. LCP (Largest Contentful Paint) fixes typically involve: server response time improvements, preloading critical resources, optimising the LCP image/element. CLS (Cumulative Layout Shift) fixes involve: setting explicit dimensions on images and embeds, avoiding dynamically injected content above the fold. INP (Interaction to Next Paint) fixes involve: reducing JavaScript execution time, code splitting, and deferring non-critical scripts. We diagnose your specific issues before prescribing fixes.

Crawl budget is the number of pages Googlebot will crawl on your site within a given time period. It matters most for large sites (10,000+ pages). Crawl budget waste comes from: faceted navigation URLs, paginated duplicates, URL parameters creating thin variants, crawlable 404 pages, and orphan pages with no internal links. We use server log file analysis to see exactly how Googlebot is spending its crawl budget and build a prioritised plan to redirect that crawl activity to your highest-value pages.

Yes. JavaScript SEO requires understanding how different rendering approaches (client-side rendering, server-side rendering, static site generation, hybrid) affect Googlebot's ability to index content. We conduct rendering audits using Google's URL Inspection tool, Rendertron, and Chrome DevTools to identify content that is visible to users but invisible to Googlebot. Fixes may include implementing pre-rendering, switching to SSR for key pages, or adding noindex to pages that cannot be rendered correctly.

Technical SEO results depend on the type of fix. Crawlability improvements (fixing robots.txt blocks, removing noindex tags) can show GSC coverage improvements within 1 to 2 weeks. Canonical tag fixes typically resolve indexation issues within 2 to 4 weeks as Googlebot recrawls affected pages. Core Web Vitals improvements reflect in the CrUX data set after 28 days of improved field data collection. Crawl budget optimisation on large sites shows measurable ranking improvements over 1 to 3 months as more high-value pages get recrawled more frequently.

Yes. We offer three levels of technical SEO engagement: (1) Audit and specifications only — we deliver the audit and ticket-ready specs for your team to implement; (2) Audit plus implementation oversight — we write specs, join sprint planning, review PRs, and QA deployed changes; (3) Full implementation — we implement technical fixes directly via CMS, Liquid, or code changes on agreed platforms. Most enterprise clients use model 2; SMBs often use model 3.

Technical SEO covers the infrastructure layer — how search engines access, render, and index your site. On-page SEO covers the content layer — title tags, headings, keyword targeting, internal links. Both matter, but technical issues must be fixed first because on-page optimisation on pages that cannot be crawled or indexed has zero impact. Our standard process is technical audit and fixes before on-page work — because fixing a crawlability block can unlock more ranking improvement than months of on-page optimisation.