Local Search Engine Optimization or Local SEO one of the best ways to promote your brand locally. This form of marketing has been helpful for promoting products and services to the local customers when they are in need. Local SEO marketing is the most popular form of marketing for small businesses.
Different methods and tactics are applied to achieve the local SEO marketing procedure. The practices of local SEO is very much different from that of general SEO. One of the most common misconceptions that people have is that most of the small businesses get their customers from direct search. Nonetheless, it is necessary to understand that SEO is an ever-evolving process and that there is a huge difference between local and organic SEO.
Difference between Local SEO and Organic SEO
Organic SEO is solely dependant upon the practice around the website marketing. Irrespective of the business location, there can be a significant impact of SEO on businesses. Most of the affiliate marketers, bloggers and Internet marketers depend entirely on SEO to boost their business. Local SEO is entirely based on location while traditional organic SEO focuses on relevant content. While organic SEO can be applied for all the businesses, some of the prominent types of businesses where local SEO should be applied include law firm, plumbing company, coffee shop and real estate business.
The prominent differences between the two includes the following-
- Citation and Links
Local SEO does not have enough importance for links, while it is necessary for organic SEO. However, citations are necessary for local SEO. Citations are just references for your name, address and phone number. Citations act as a vote for local SEO. However, these are required to establish the validation for the business’ geographic location. Citations further contribute towards bringing forward the most popular searches.
- No target for similar position
Organic SEO aims at helping you rank high with certain keywords, further including link building process. However, local SEO does not aim at boosting the rank, but make the search more visible. Therefore local SEO just helps in boosting the search process.