Generative Engine Optimisation
Get Cited in AI Search Answers
Optimise your content for citation in Google AI Overviews, ChatGPT Search, Perplexity, and Gemini — the new frontier of search visibility where being cited replaces being ranked.
Generative Engine Optimisation Services
Content restructuring, E-E-A-T authority building, and AI visibility monitoring — optimising your presence across every major AI search platform.
Restructure existing content for AI citation — clear entity definitions, authoritative source statements, factual density, and structured claim formats that LLMs prefer to cite.
Schema markup (FAQ, HowTo, Article, Speakable) that signals content structure to AI engines. Properly marked-up content gets parsed and cited more reliably by generative models.
Build the expertise, experience, authoritativeness, and trustworthiness signals that both Google AI Overviews and third-party LLMs (ChatGPT, Claude, Perplexity) use to evaluate source credibility.
Test how your brand and content appears across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot — with a gap analysis identifying where competitors are cited instead of you.
Build comprehensive topic coverage that positions your site as the authoritative source on your subject area — the depth and breadth of coverage LLMs favour when selecting citation sources.
Identify the content formats, claim types, and authority signals that make sources most likely to be cited in AI-generated answers — and build content optimised specifically for citation.
Track your brand's appearance in AI-generated responses across ChatGPT, Perplexity, Google SGE, and Gemini — monitoring citation frequency, sentiment, and accuracy.
Monthly reporting on AI visibility metrics — citation appearances, AI Overview presence, brand mention sentiment, and Perplexity citation frequency alongside traditional search metrics.
AI Platforms We Optimise For
GEO vs Traditional SEO
Understanding the distinction helps you invest in the right mix of strategies for your current visibility goals.
| Feature | Traditional SEO | Generative Engine Optimisation (GEO) |
|---|---|---|
| Goal | Page 1 keyword rankings | Cited in AI-generated answers |
| Primary signal | Backlinks + keyword relevance | E-E-A-T + content structure + entities |
| Result type | Blue link on search results page | AI Overview, ChatGPT answer, Perplexity |
| Measurement | Keyword position, organic CTR | Citation frequency, AI brand presence |
| Content focus | Keyword density, on-page signals | Factual depth, entity clarity, authority |
| Works standalone? | Yes | Best combined with traditional SEO |
Our GEO Process
Audit AI visibility, identify citation gaps, optimise content, build authority — and track progress monthly across all major AI search platforms.
Test your brand and content across major AI engines. Identify where you appear, where competitors appear instead, and what content types are being cited in your niche.
Map your content against the questions and topics where AI engines are citing competitors — identify the highest-value gaps to address first by business impact.
Restructure existing content for citation-friendliness — clearer claims, better entity definitions, authoritative sourcing, and E-E-A-T signals that AI models reward.
Create comprehensive, citation-worthy content on your most important topics — written for both human readers and AI engine consumption at depth that earns citations.
Build the third-party credibility signals that AI engines use to evaluate source authority — editorial coverage, expert citations, and domain authority improvements.
Monthly AI visibility reporting — citation frequency across platforms, brand mention tracking, and AI presence compared to traditional SEO metrics.
GEO Experts — SEO Foundation Included
We integrate GEO with your existing SEO strategy — not as a replacement, but as the natural evolution that keeps your brand visible as search changes.
We have been studying and testing GEO since Google AI Overviews launched. Our clients are building citation presence while competitors are still ignoring the shift.
GEO is not just Google. We optimise for citation across ChatGPT, Perplexity, Gemini, Bing Copilot, and emerging AI search engines simultaneously.
GEO works best alongside traditional SEO — not instead of it. We integrate both strategies so your content performs across keyword searches and AI-generated answers.
We track concrete AI visibility metrics — citation appearances, AI Overview presence, Perplexity source frequency — so progress is measurable, not theoretical.
GEO requires high-quality, authoritative content — not technical tricks. Our content specialists write citation-worthy material that earns AI mentions through genuine expertise.
Monthly reports covering AI visibility alongside traditional SEO metrics — giving a complete picture of your brand's presence across both search paradigms.
GEO Services FAQs
Everything you need to know about Generative Engine Optimisation and AI search visibility.
Start Your GEO Strategy
Tell us your domain and target topics — we’ll run a free AI visibility audit and show you exactly where you’re missing citations.
Start Your Generative Engine Optimisation Strategy
We’ll audit your current AI visibility, identify where competitors are cited instead of you, and build a content strategy that earns citations across Google, ChatGPT, and Perplexity.