Google Analytics
Atul Chaudhary
Google Ads Conversion Tracking vs. GA4: Which Should You Trust?
If you have ever stared at two dashboards showing completely different numbers for the same campaign, you are not alone.…
Atul ChaudharyTag
#Google Analytics
Google Analytics
Ritika Rajan
How to Identify and Exclude Bot Traffic From Google Analytics 4
If your reports seem too good to be true, bot traffic might be the reason. Inflated session counts, suspiciously low eng…
Ritika RajanGoogle AnalyticsRitika Rajan
Universal Analytics (GA3) Vs. Google Analytics 4 (GA4) Explained
Universal Analytics (GA3) Vs. Google Analytics 4 (GA4): What Every Marketer Needs to Know If you have been running a web…
Ritika RajanGoogle AnalyticsAtul Chaudhary
Universal Analytics (GA3) Vs. Google Analytics 4 Explained
If you have been running a website for more than a couple of years, the shift from Universal Analytics (GA3) Vs. Google …
Atul ChaudharyGoogle AnalyticsAtul Chaudhary
Google Tag Manager [GTM]: What Marketers Need to Know?
Google Tag Manager (GTM) is one of those tools that sits quietly in the background while doing some of the heaviest lift…
Atul Chaudhary