Local SEO Packages — Rank Higher in Google Maps & Local Search

Local SEO results follow a predictable timeline: Google Business Profile optimisation improvements (better photos, updated info, posts) can produce visible improvements in profile views and actions within 2 to 4 weeks. Map pack ranking improvements for target keywords are typically visible within 4 to 12 weeks. Citation building effects on local authority compound over 2 to 4 months. Organic local results (website ranking in local searches) typically improve over 3 to 6 months. Businesses starting from zero GBP activity or poor citation health will see the most dramatic early improvements — the more broken your local presence currently is, the faster the initial gains.

Google Business Profile (formerly Google My Business) is the listing that appears in Google Maps and the local map pack when someone searches for your business or services nearby. GBP management includes: initial profile completion and optimisation (name, address, phone, website, hours, categories, description, photos, services); regular post creation (promotions, events, updates, offers — 4 to 12 per month depending on your plan); Q&A monitoring and response; review monitoring and response guidance; service area optimisation; product/menu additions where relevant; and ongoing profile health checks to fix suspensions or inconsistencies. An active, fully optimised GBP is the single most important factor in local map pack rankings.

Local citations are mentions of your business name, address, and phone number (NAP) on other websites — business directories, review sites, local listings, and data aggregators like Yext, Bing Places, Apple Maps, and industry-specific directories. Citations matter for two reasons: they provide additional signals to Google confirming your business's name, location, and legitimacy; and they are a direct source of referral traffic and customer discovery on directories like Yelp, Thomson Local, and industry-specific sites. Inconsistent NAP information across citations (different address formats, old phone numbers) actively hurts local rankings — citation cleanup to ensure consistency is one of the fastest-acting local SEO improvements.

Yes. Review management is included in all packages. Our approach: Starter includes review monitoring (alerts when new reviews are posted) and guidance on responding. Growth and Multi-Location include active review response management (we respond to all reviews in your brand voice) and a review generation strategy (customer communication sequences, QR code tools, and post-visit follow-up systems that proactively encourage satisfied customers to leave reviews). Reviews are one of the most significant ranking factors in the Google local map pack, and a proactive review generation strategy can dramatically accelerate local ranking improvements.

Yes. Our Multi-Location package manages up to 3 locations under one plan. For each location, we manage a separate Google Business Profile, track location-specific keywords, build location-specific citations, create location-specific landing pages on your website, and report on each location's performance individually. For businesses with more than 3 locations, we offer a custom enterprise local SEO plan priced based on total location count and scope. Managing multiple locations under one coordinated strategy (consistent brand voice, shared review approach, coordinated citation profiles) produces better results than treating each location as a separate project.

Local landing pages are dedicated pages on your website targeting a specific service + location combination — for example, "plumber in Manchester" or "dental practice in Leeds." These pages are optimised for local keywords, include location-specific content (not just city name swaps), embed a Google Map, include local schema markup (LocalBusiness), and link to your Google Business Profile. A well-built network of local landing pages is the foundation of strong organic local rankings — without them, your website can't rank for location-specific searches even if your GBP is excellent. Growth package includes 1 local landing page per month; Multi-Location includes a full local landing page strategy across all locations.

Our monthly local SEO report covers: Google Business Profile performance (profile views, direction requests, website clicks, call clicks); local keyword rank tracking (positions in map pack and organic results for all tracked keywords); review summary (new reviews, average star rating, response rate); citation progress (new citations built, inconsistencies resolved); GBP post performance; any technical issues or algorithm updates affecting local rankings; and next month's priorities. Growth and Multi-Location packages include a monthly call to walk through the report and align on strategy. All reports are delivered in a clear, client-friendly format — no jargon, just results.