Project Description

About Sportsjam

Sportsjam is India’s leading online sports & fitness equipment store that provides high-quality sports gear via an eCommerce website and stores located in Kolkata and Pune.

sportsjam casestudy

 

Main Goals

  • Increase the organic search rankings.
  • Comprehensive ON page SEO for the website
  • Optimize the GMB listings for Kolkota and Pune locations.
  • Optimize the product pages and category pages.
  • Creative social media postings for Facebook, Instagram.
  • Increase social media followers organically.

 

Our Strategy

  • After a full audit of Sportsjam.in website content, we aligned the entire site with best SEO practices. This included updating page descriptions, optimizing title tags, image alt tags all of it based on in-depth keyword research.
  • A comprehensive backlink audit and link building campaign with fresh, optimized content, including new high-value blog posts to increase organic traffic and domain authority.
  • To reach the right people at the optimal time, our team used a mix of SEO, Local SEO, and Facebook ads.
  • Creative post design for products/offers/discounts to increase social traffic traction and increased engagement.

Results Delivered

  • Top 3 SEO Rankings for over 100 keywords.
  • Ranked #1 in local map listings in 50% of searches.
  • Ranked in positions 1-6 in 97% of searches on SERP.
  • Increased return on ad spend (ROAS) from 0.59% to 3.68%.
  • 185% increase in revenue via online ecommerce site selling sportgears, footwears, apperels etc
  • Add over 8000 organic followers on Facebook.

More Work

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