Google Panda is a search algorithm by Google to improve the ranking of quality websites and reduce the visibility of lower-quality sites in search engine results pages (SERPs).
The algorithm was first introduced in 2011 and since then, it has undergone frequent updates.
The goal of the update is to reward high-quality websites and content while penalizing sites that have low-quality, thin, or duplicate content.
It does this by assessing hundreds of signals about the quality of each website including things such as keyword density, time users spend on the site, and the number of inbound links.
Panda was initially only used for English queries, it now works in all languages including Japanese, Chinese and Spanish.
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