As lucrative and operationally simple it may sound to have an ecommerce portal up and running, It is true that most e commerce sites fail a few months into the launch howsoever carefully planned and launched. With the ever evolving technology and the access to internet services increasing at a rapid pace, the competition within ecommerce sites is becoming more and more cut throat by the day. Let us try and enumerate a few do’s and don’ts to keep into the mind before an ecommerce website development:

1. DO INVEST IN ARCHITECTURE

It is important to invest in information architecture by evaluating the user’s needs and expectations and to ensure the accuracy and purposefulness of the navigation. Throughout the site it is a good idea to have call to action that will guide them to requisite pages .Including content in rich text on the pages with terminology relevant to the business will enable search engines to find and index your pages increasing their overall search rankings.

2. DON’T EXPECT INSTANT SUCCESS

Most good things in life come at a cost, that of persistence and following the best practices and giving the business enough time to build up the trust and efficiency. You can be severely wronged if you expect your website to throw up favorable results instantly.

3. DO PLAN AHEAD

Whichever stage of launch your ecommerce site might be in, it is pertinent and of absolute importance to plan the careful coordination of all activities and a solid plan of realistic timelines for achieving key milestones. It should also have a plan to review the speed, progress and successful implementation. The careful financial planning and the cash flow plan is also a part of this function.

4. DON’T IGNORE THE END USER

At the end of it, the whole business plan is for the customer, not for you, not for the VC, certainly not for the funding houses. The cost of customer acquisition is steep, around 7 times more than the cost of retaining a current one. Customer satisfaction and providing a fulfilling and personalized interaction must be of prime importance. Always.

5. DO PROVIDE A LOT OF PAYMENT OPTIONS

The e commerce is all about options for the customer. Options in product variety, options in customization and certainly options in payment modes. The lack of adequate payment modes severely affect the customer conversion rates.[bctt tweet=”Before Launching An Ecommerce Store Clearly Define Your Goals and Objectives. ” username=”1solutionsbiz”]

6. DON’T FAIL TO STAFF PROPERTY

A well rounded and efficient team is of vital importance during the launch of an e commerce portal. The staff requirement should be carefully and realistically accessed and met. There is no point in overworking your staff or yourself to an extent that it starts to tell on the quality of your product.

7. DO HAVE A GREAT INTERFACE

A bad interface, one that is disorganized, confusing or difficult to use is a major turnoff for customers, especially at the launch stage. A careful and well designed interface with mobile optimization is absolutely essential these days.

8. DON’T BITE MORE THAN YOU CAN CHEW 

It is important to prioritize what you want to do at the launch and at further stages. Practice core competency and stick to what you’re good at and have proven in the past. Once the project is reasonably successful, more features can be added.

9. DO REALIZE THE IMPORTANCE OF MARKETING

It is important to understand that even the best products out there need effective and targeted marketing efforts. It becomes all the more important during the launch stages. As the business matures the efforts should then be shifted towards optimizing marketing activities that have been found to work well.

10. DON’T BE SCARED OF THE BIG PLAYERS

The big players were small once and the small ones are getting bigger by the day. Whereas the competition must always be at the back of your mind but complete confidence in your product quality coupled with great marketing and delivery means that you can ace them all. May be not now but you can.

You may also like – How to Build a Successful eCommerce Website Step by Step



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