SEOs are vital for your site and blog to grow and reach to the maximum audience. As we know traffics are so important to secure a good place on search engines. The first thing you need to do is to understand how SEO works and of course its types.
On-page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Off-page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.
Page titles are important for the SEO on your site. Your posts and pages should have unique titles with their major keywords.
For example, Suppose, you write a post about the “easy ways to do yoga” and someone search for the same thing, your post will appear in the search engine.
Meta descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. It is a small insight about your content which eases readers ways.
Inserting internal links can improve SEO of your site as they allow your visitors to navigate around your site and go through your content and help to build the relevancy of a page to relevant keywords, increasing ranking of your pages. This increase your readership as visitors can easily access to your other content.
Using images with your content can be very appealing to attract visitors on your site. Images have titles which includes keywords. Additionally, you can also include alt text and descriptions for your images which will be very useful for your SEOs.
Using relevant keywords throughout your content can help search engines to identify what your content is about. Excessive use and repetition of keywords should be avoided as it could backfire and leads to banning of your site.
It is important to pay extra attention to your URL as a search engine friendly URL can increase your SEO. Short URLs seem to perform better in search engine so it is highly recommended.
Meta tags are basically set of keyWord that provides the relevancy of your content. It enables search engine to rank your pages and posts according to the tags. It also helps readers to get an easy brief about your content.