Facebook launches a shop feature for brands to build their shops from a single platform on both Facebook and Instagram.
Facebook’s working with Shopify, WooCommerce, BigCommerce, CedCommerce, ChannerlAdvisor, Cafe24, Tienda Nube, and Feedonomices to connect to their existing eCommerce provider, or to upload their product listings to stream through their current catalog. An extension of your existing Facebook page tool, Facebook will provide eligible businesses with a link to the “Shop Builder” platform soon.
An example is given by Facebook:
” To set up a single online store business for customers with the help of Facebook Shop, creating it is free and simple, to access on both Instagram and Facebook. It makes it easy for businesses. Businesses can choose the products from their catalog and can customize the look and feel of their shop with accent colors and cover images that showcase their brand. Any seller can bring their business online and connect with customers no matter their size, budget, wherever, and whenever it’s convenient for them.
The main aim of Facebook will be to maximize business take-up of the Shops option as simple as possible. Brands will be able to build their Shops from a single platform on both Facebook and Instagram. But it won’t be straight away available to everybody.
According to Facebook-
“Starting today, we will begin a phased rollout of shops to all businesses globally on Facebook and Instagram Shopping. We will start with eligible businesses who use Instagram Profile Shops and will expand access over the next few months. Eligible businesses will receive an email when their shop is ready to start customizing.”
Facebook will also make it easy for customers from their shop listing through WhatsApp, Instagram, and Messenger direct. Customers will also be able to view a business’ shop and make purchases in the future.
In India, Facebook’s been exploring more ways to facilitate eCommerce through message. The connection between messaging and the new Shops process will make it easier for more businesses to expand upon and connect with more potential shoppers via its various apps.
Facebook’s also adding new video connection tools to further facilitate eCommerce activity. As per Facebook-
“People have been using live video on our apps to showcase products for years, from shoe stores announcing new sneakers to beauty influencers trying on different lipsticks. Now, we’re making it easier to shop for products in real-time. Soon, sellers, brands, and creators will be able to tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.”