If you are into an online business, by now you must already be aware of how hard getting traffic is. But once you have got the traffic, it is also necessary to note how hard making your visitors is. If you do not offer a relevant and great user experience, there is no point in drawing traffic always.
If you are drawing traffic, you need to ensure that you provide top quality experience to your visitors. Therefore, your aim should be to serve your customers with the right content at the right time. This is referred to as user experience or UX in digital world.
What is UX design?
Based on the design and content offered, customers tend to stay longer and more. UX design refers to providing great user experience to the visitors through proper usability, accessibility and efficiency. Visitors tend to leave your website in a split-second if you aren’t happy. Your website is the main hub for marketing, so you need to keep a check with it.
How to improve UX design?
If your website hasn’t been getting relevant traffic, it is necessary that you take steps to improve the design and eventually experience. Some of the prominent ways to improve user experience include the following
Provide White space
White is the main requirement of great website design. The negative margin will help contents to block out images. Once you provide white space to your page, you will be able to ensure that the website is functioning at a proper space. Moreover, you need to ensure that the balance between content and spacing is maintained to make the most of everything.
Enhance page speed
The website visitors are likely to go away if the website offers a fast and bufferless online experience. As per reports around 40% people are likely to go away from the website if the website doesn’t load within three seconds. With the coming in of mobile, most people prefer browsing web through mobile. Hence, the mobile experience matters too. If the bounce rate increase, website will slow down and this will eventually have a negative impact on the user experience.
Use bullets
Bullets can prove to be extremely helpful for your website. It offers benefits, solutions, and comes with key features that provide all the materials quickly. If you provide your website in the bullet-form, you will be able to make your website more easy and appealing. You no longer need to be stuck with bullets and can eventually use creative techniques.
Go for original images
No doubt, the internet has made a lot of things easy but instead of going for stock images, you should always opt for original images. If your website has generic images, there are high chances that the customers will ignore it. Visual content is gaining extreme importance among customers. As a result, you should replace the stock images of your website with that of genuine images. Authentic images can play an important role in improving the entire customer experience.
Creating a potential UX design is no tough task and you can do it all by yourself. An effective UX design will attract a lot of customers and will be functional for your website.
