Are you struggling to get your website rank on top of SERPs? If it’s a Yes, then you are in the right place!
There are many factors that contribute to ranking on top in search results. Content optimization is one of them.
Optimizing your website content for search engines is essential. Good rankings bring you organic traffic. With it, you can easily turn visitors into clients, leads, and cash!
Getting these organic visitors, costs you nothing more than a little of your time. All it takes is the discipline to optimize your website content for SEO.
There is a long list of things you can do, but below is a summary of the most important ones.
The things you cannot afford to skip over includes –
Make your content relevant
Google loves relevancy.
Every time you post a piece of content that is only loosely related to the subject of your website you dilute the power of your site.
Ensure that your content is tightly knitted around the topic. If your content is good, the visitors will love to read it. It will directly increase your visitor’s average time on the website. This signals Google that your website’s user experience is good and ultimately boosts your organic rankings.
Cover the subject comprehensively
Longer content ranks better. So, look at the top ten pages and write something more comprehensive to grab the number one spot.
These days the top-ranking pages have an average content of 2000 or more words.
Lengthly doesn’t mean posting gibberish things in your content. Content should be meaningful and relevant as well as should cover the topic well.
Post regularly
Posting regularly and keeping your site fresh is good for SEO.
Add new content to your site is a good practice. It encourages Google bots to revisit your webpage frequently.
However, you should not simply publish filler. Every page needs to be truly relevant and help your visitors fulfill the purpose of their visit. If you find it difficult to add content yourself, you can hire a professional content copywriting company to do the job for you.
Include your keywords
In the past, including your keyword a certain number of times on the page was essential.
Now, you just need to fit it in naturally somewhere within the first paragraph and maybe once or twice more.
Try to mix things up a bit and use related phrases.
For example, if you are targeting SEO, include the terms Search Engine Optimization and search optimization within the page.
Add images and maybe a video
Include properly optimized images.
Unique images are better than stock photos. Where appropriate also add a relevant video.
Google rewards varied, user-friendly content.
Posting the content to your site
OK, so that covers the type of content you need to be writing from an SEO point of view.
Get the URL right
URL formatting is a relatively minor ranking factor. But, if you format your URLs so that users can easily understand what the page is about, they will be far more likely to visit your site. So, take the time to edit your URLs.
Write a good meta description
Writing a good meta description is also important.
You need to make it clear to potential visitors how that page will help them. Include your keyword here too. This still appears to help with ranking.
Include the right links
Link out to another page on your site that is closely related to what you have just written. It is also a good idea to link out to sources or authority websites.
Create a good user experience
Last, but by no means least, is creating a good user experience. Enabling your users to find what they need on your site and get around easily means that they will stay on your site.
This type of user behavior is very fruitful for ranking.
So, start applying the above-mentioned points in your blog posts and get your website content to rank well in search engine result pages.
Image Credit- Business photo created by 8photo – www.freepik.com
