It takes a lot of time and effort to set up an e-commerce store. It can also be difficult to drive traffic and make sales if you’re just getting started. You’ll need a platform that works to power a top e-commerce store that ranks and accomplishes the lofty goal of dominating eCommerce.

In that vein, we’ll discuss Magento, an e-commerce platform behemoth that will make setting up your shop a breeze.

What Is Magento?

 

Magento is a well-known open-source business e-commerce website. It provides the best e-commerce services and cloud applications to retailers and brands. It’s unique in that it can be used for either its open-source free platform or Magento Commerce.

It’s easy to see why it’s the most common and best choice for businesses looking to develop. It does, however, have a lot of customization options, all of which are based on Magento plugins, much like most other website platforms. As a result, optimizing your store for SEO can be difficult.

Also Read: How to Hire the Right PSD to Magento Conversion Services

What exactly does this imply?

You might be losing sales if you don’t know how to optimize your Magento for SEO. As a result, today we’ll look at what you need to do to make your Magento-powered store SEO-friendly.

The Magento SEO Checklist

1- Optimize your URLs 

 

The most basic part of your website, the URL address, is where SEO begins. Since Google’s bots start crawling your URL first, it will tell the search engine exactly what your page is about. Your URL will not index well if it is made up of random words or numbers.

Consider your keyword phrase when creating your URL. That should be the “slug” of your URL. The part of your URL that comes after your basic domain name is known as your slug. For example- https://www.ecommercestore.com/slug

Your URL should also show the structure of your website. If your website is divided into categories, for example, the URL should reflect that: https://www.ecommercestore.com/women/clothes/new-arrivals

You can do this in Magento 2 by going to set up, then search engine optimization. You can then modify your URL to display the site direction.

2- Set Up Canonical Tags 

 

Enabling canonical tags for categories and goods is one of the most critical items on your to-do list. Pages with duplicate material, either from other pages on the same site or from external sites, face a penalty from Google. This can be a challenge for eCommerce shops since many of their items can fit into several categories.

You should, however, inform Google that you are not plagiarising from another website. A canonical tag informs Google that the material has been duplicated on purpose with attribution to the original source.

This way, if you have a product in both its regular and sale categories, it won’t be considered duplicate material, which Google would penalize.

You can press the boxes that will automatically set up canonical tags for categories and meta descriptions in the same settings you opened to customize your URLs.

Also Read: How to Choose The Perfect Magento Development Company?

3- Optimize Your Product Images

 

We’ve all come across websites with poor picture quality. The pictures didn’t show off the product and didn’t have much of a visual appeal. The reality is that photos are everything when it comes to e-commerce success. Product photos are one of the most important aspects of your e-commerce store’s overall success.

I’m sure you could come up with a million different ways to customize your photos for SEO. Perhaps even more. However, naming your images with descriptive keywords is a perfect way to customize your product images for SEO. Alt marks, to be precise. There is a way to optimize your photos that is perhaps the most efficient. They’re an excellent way to add more keywords to your website and get them picked up during crawling.

Compression is another image optimization technique. Because of their higher resolutions, product photographs are frequently of high quality. Although this is great for users and viewers, high resolution will slow down a website. So, how can you make your product photos more optimized? Images should be saved in.jpg format rather than.png because they are smaller and will not slow down the website.

4- Use Titles and Meta Descriptions for all your Categories

 

Any savvy digital marketer understands that titles and meta descriptions are critical components of a successful e-commerce shop. Your meta descriptions and titles are just as critical as your content. They may not help with search rankings, but they can help you get the attention of a searcher.

You may, of course, delegate the task of writing your details to Magento. However, you’ll lose out on the chance to use keywords that will make you stand out from the crowd.

5- Create the Perfect H2 and H3 tags 

 

Headings are one of those little-known but powerful secrets that can make or break your SEO performance. I’m sure you’re all familiar with headings.

And therein lies the problem. While we are all familiar with headings, we seldom consider their significance. When it comes to e-commerce SEO, knowing the trade secrets of headings could put you on the map and make it easier for you to dominate.

However, first and foremost…. What exactly is an H1?

A Hypertext Markup Language (HTML) is a type of markup language that is used to build web pages.

An H1 tag instructs your browser on how to view content. There are six different heading tags, all of which are formatted in descending order of size.

So, what’s the big deal with H1 tags?

For the search engine to know how to index the pages, there must be a proper hierarchy. Furthermore, using keywords in your headings makes it easier for the search engine to figure out what your product pages are about. Using H1, H2, and so on in your content will assist you in creating this kind of hierarchy and make it easier for Google’s robots to crawl your text.

6- Check on Your Website Speed 

 

Is site speed really that important to your e-commerce store’s success?

Yes, that is right.

When it comes to setting up your shop, website speed is crucial. According to Google, the probability of bounce increases dramatically as page load times go up. As a result, concentrating on website speed is critical for establishing a successful e-commerce store.

Conclusion

No matter what type of e-commerce store you’re starting, it’s critical to consider what you’ll need to do to optimize your store for SEO in order to achieve maximum performance.

With some luck, this checklist will serve as a good starting point.