Social media has become an integral component of every modern business strategy, serving as a platform for connecting with customers, increasing brand awareness, and boosting sales.

However, with so many platforms and analytics to examine, it can be difficult to determine how successful your social media efforts are.

This is where the use of analytics tools for social media comes in. These tools enable you to track critical metrics such as engagement, reach, and conversions, enabling you to determine what is effective and what is not.

The greatest part is that many of these tools are free, making it simple for businesses of all sizes to have access to the data required to optimise their social media strategy.

Here, we will examine the best free social media analytics tools currently available.

Hootsuite Insights

Hootsuite Insights is a free social media analytics tool that lets you track how well your social media profiles do on Twitter, Facebook, Instagram, and LinkedIn, among other sites.

With this tool, you can track the performance of individual posts and campaigns and measure engagement, reach, and conversions.

Hootsuite Insights gives you an easy-to-use dashboard that shows you a full picture of your social media performance.

This makes it easy to see what’s working and what’s not.

It also lets you schedule and post to multiple platforms, which makes it a great choice for businesses that want to make managing social media easier.

With Hootsuite Insights, you can track engagement and reach, measure the success of your social media efforts, and use data-driven insights to improve your content—all in one place.


Iconosquare is a free, Instagram-specific social media analytics tool.

It allows you to monitor interaction, reach, and conversions on your Instagram profile, providing you with a full perspective of your Instagram performance.

With Iconosquare, you can determine which posts are performing the best and track the success of hashtags, enabling you to tailor your content and boost interaction.

Iconosquare’s capacity to give in-depth data for your Instagram account is one of its most prominent features.

You may view in-depth information on your followers, such as their demographics, geography, and engagement behaviors.

This information might assist you in identifying your target audience and customizing your content to engage them more effectively.


This social media analytics tool can provide information about a brand’s social media performance.

By means of this tool, one can explore Twitter analytics to collect data about its followers. I

t also helps to improve the social graph of any brand.

Apart from this, the tool is equipped with the attribute which enables to compare the social graph of any brand with its competitor thereby helps image in the market


TweetDeck is a free social media management tool that is made just for Twitter.

It lets people track, manage, and interact with multiple Twitter accounts from a single platform.

With TweetDeck, you can track mentions, hashtags, and keywords, as well as schedule tweets in advance.

This makes it a great option for businesses and individuals who want to manage their Twitter accounts more efficiently.

One of the best things about TweetDeck is that it lets you keep an eye on your Twitter account in real time.

You can track mentions, hashtags, and keywords in real time, so you can quickly answer any questions or mentions.

You can also make your own columns to track specific topics, users, or hashtags. This gives you a full picture of the conversation going on around your brand or industry.

TweetDeck also has a variety of scheduling and publishing tools that let you schedule and send tweets in advance.

This feature is especially useful for businesses or people who want to keep an active presence on Twitter but don’t have the time to check their account all the time.


It is one of most popular social media analytics tools in the market.

It allows the user to post bulk contents at a time and schedule tem as per the target audience.

Buffer tool will start posting the contents as per the time slot specified by the user. Thus, the buffer tool reduces the work load of a user to a great extent.


Another important social media analytics tool is the SumAll.

It helps to display all the important digital marketing and e-commerce data in one single chart.

Observing all the relevant data in the same platform, one can take effective business decision.

Features like real time data monitoring, goal tracking etc are displayed in the interactive chart.


This tool helps to analyze and keep a track of the online marketing strategies adopted by any brand.

It helps to collect the data from all the social media platforms like the Facebook, Twitter, YouTube, Google+ and many more.

By observing the data a person can easily learn about the status of any social media marketing strategy adopted by the brand.

Quintly also lets you compare the success of two competing brands, which can help you come up with ways to make more money.

Simply Measured

Simply Measured is a social media analytics tool that lets businesses and individuals track and analyze their social media performance across multiple platforms.

It gives you a variety of analytics and reporting options, such as detailed metrics on engagement, reach, and conversions, as well as competitor analysis and audience insights.

Simply Measured’s ability to give you detailed analytics about your social media accounts is one of its best features.

You can see a lot of information about your followers, like their age, location, and how often they interact with you. This information can help you figure out who your target audience is and make your content more relevant and interesting to them.

Simply Measured also has a variety of reporting options that let you make detailed reports about how your social media is doing.

These reports can be changed to include the metrics that are most important to your business, and they can be exported in many different formats, like PDF, Excel, and PowerPoint.


This is one of the very simple social media analytics tools to monitor the influence and reputation of any brand in the social media platforms.

This tool explores most of the popular social media platforms like the Google, Bing, Twitter, WordPress, YouTube, Flickr etc to collect the data.

With Google Analytics, you can keep track of your website’s performance, such as how many people visit, where they are from, which pages they look at, and how long they stay on your site.

Google Analytics

Google Analytics is a free service that Google offers to track and report on how many people visit a website. It lets people know how people find and use their website, as well as what they do on it.

With Google Analytics, you can keep track of your website’s performance, such as how many people visit, where they are from, which pages they look at, and how long they stay on your site.

It also lets you track how well your social media campaigns are doing by showing you how much traffic comes to your website from social media and by showing you how much money you make.


The latest fad of present era is the social media. With the tremendous increase in usage of internet and smart phones, the popularity of social media is increasing in leaps and bounds.

Sensing this current trend of the market, majority of business houses have acknowledged this platform as the most effective means to increase their client base across the globe and hence bring in more traffic.

One of the most effective marketing tools of social media is the social media analytics.

It is the process of getting information from different social media sites and blogs. The information so obtained is then analyzed to understand the needs of the market and hence, formulate business strategies to enhance profit.

Social media analytics is also used to reduce the cost of customer services.

Apart from that it also helps to get the feedback for any product or services and hence play a key role in improving and creating the brand image in the market.