Firstly it is important to know Search Engine Optimization is an essential factor for the growth of any website. It means using specially selected words, also known as keywords into the webpage content to increase visibility of the website in search engines. However it is also crucial to know overdoing anything will bring a bad impact on it. This holds same in the case of optimizing to over-optimizing. Over-optimizing a site will frustrate and distract the visitors. With too many links and connecting terms it will be difficult for readers to get the actual essence of the site.
Both low-optimizing and over-optimizing will have an impact of the webpage thus it is necessary to strike a balance between both such that the core information is communicated in a best possible manner. Optimized content should look natural, balanced and intentional. There are 3 mainly types of optimization- On-page optimization and Off-page Optimization. On-Page is more about content stuffed with keywords, while the latter is about too many linking practices, both external and internal.
The 3 main things that should be avoided while optimizing contents are:
- Avoid keyword stuffing
- Avoid duplicate content
- Avoid useless links
Failing to offer unique and interesting contents is the failure of the webpage. A lot of attention to detail has to be given while crafting contents for a website. The sites are used by customers and not search engine, they can interpret the information is different, thus it’s essential that your content is serving the purpose. These 8 signs will help you understand that your website is over-optimized- non-relevant keywords, link type, non-branded, keyword dense URL, keyword rich anchor for internal links, all internal and external links pointing to top level navigation pages, backlink velocity, content creation and keyword stuffed footer. Try to avoid these as much as possible to get the best results from your website.
Through this it is very clear that there are a lot of ways by which unintentional content can be over-optimized. Focusing too much of technical SEO is the other reason why you are taken away from the big picture. Visitors need not necessarily have much patience like you to go through over- optimized content. They will immediately move onto the next source of information for ease of use and better understanding. Thus keep the website content unique, structured and natural to avoid over-optimization. Approaching contents with this mindset will help you to have a balanced and productive content.