Do you want to produce content of high quality, but you don’t know how? Here are 8 tips that can help you get started and still come up with your best content.
Every day, we are inundated with a deluge of knowledge.
Dream about Facebook now. Every day, if you have hundreds or thousands of friends on the social network, it is difficult to absorb all of the content in your news stream.
Despite this onslaught, we are always encouraged to “create high-quality content” in order to “stand out from the crowd.”
The word “high-quality material” has changed over time and has various connotations.
Generally, the current opinion is that content is of high quality when it’s over 1,000+ words, as that’s what Google likes.
But is slapping 1,000 words together on a subject the one true mark of high-quality content?
Not of course.
What Is High-Quality Content?
If you ask SEO experts and other marketers this question, you’ll get a variety of responses, some of which are biased. Worse, it might be a rehash of something you’ve already heard or seen elsewhere (e.g., using content length to determine content quality).
Yet quality content is mainly content that accomplishes the marketing objective. For you, it may be:
- Increasing brand awareness.
- Ranking well on search engines.
- Improving click-through rates.
- Generating leads.
- Getting social shares.
A piece of content that accomplishes most (or all) of these marketing targets is referred to as quality content.
But how do you create content that is quality?
Ok, here’s how.
Research Good Content & Always Have a Backlog of Content Ideas
Your ideas for content will decide if your content is going to turn out to be amazing or forgettable.
Your audience will simply devour it and help distribute it to you when you develop the right content concept.
You should review the pages of your rivals to see what form of content works for them in order to get the right content ideas.
If you’re like me and find that boring, a tool like BuzzSumo can help you see what’s trending on any site you want.
Whatever course you take, you’ll almost certainly come up with a slew of suggestions that you can save for later in your editorial calendar.
When conducting content analysis, you are not required to use the same definition or directly address the same subject (more on that later).
Perform Research on Your Chosen Topic
It doesn’t matter whether you’re creating visual, audio, or written content; research is important.
You still need to study your subject, even if you intend to write solely on the basis of your personal experience.
While they had their own unique ideas to share, I know some writers who, after studying topics similar to theirs, end up sounding like the posts they find on the first page of Google.
Don’t follow in their footsteps.
Based on the already existing content you find, study to see what you can build on.
Don’t be afraid to include them in your content if your suggestions are different from what you find during your study. You’ll end up talking like everybody else, otherwise.
Choose Your Own Unique Perspective
It’s often unavoidable to produce content that is close to what others have already created.
But that also means that, with good forethought and preparation, you will stand out in many ways.
As an example, consider the title of this article.
Just by changing the headline to something different, you could separate your content, such as:
- How Not to Create High-Quality Content
- A Data-Driven Guide for Creating High-Quality Content
- Why You Shouldn’t Create High-Quality Content
- Why Creating High-Quality Content Doesn’t Work
- These are some examples that illustrate what is possible, and you can extend this to a host of other subjects.
Apply Your Own Data or Experiences
Do you have any knowledge or experience, if any, regarding your topic?
You can – and should – use any knowledge and/or data you have to support or refute a common opinion.
Your encounter does not have to be a one-of-a-kind phenomenon.
It can be born from a series of encounters that form a trend that contradicts public opinion about an idea (yours or other people’s).
Create Content on a Subtopic
Image Credit: Online Marketing
Consider subtopics in your market that aren’t often discussed and do some testing to see if they’ll appeal to your target audience. Build content about it then.
Use Different Content Forms
You can complement written content with other media as:
In general, visual content can have text, while videos can include maps, images, screenshots, and text.
The point is to integrate multimedia into your content. Don’t forget to include a variety of content styles in your piece.
Review the Final Piece
One of the most important barriers to delivering high-quality content is a lack of time.
Often you generate less than stellar content when you are under pressure to publish content on a set date following your editorial calendar. Therefore, you should always produce content in advance so that there is ample time to review and decide if it is good enough for release.
If it’s written material and you just compose and post instantly, a first or rough draft is what you print. And the majority of authors believe that first drafts are bad.
Enable the article to sit for a day or two before returning to it. For clarification, you can quickly recognize areas where you should strengthen or areas that you can exclude because they do not add anything to the discussion.
The way you review your content can vary across various types of content, but do it regardless to make sure what you’re going to post is the best it can be.
Measure Your Content’s Performance
You can’t say if what you “think” is high-quality content is actually high-quality unless you look at the numbers after it’s been written.
What were your priorities for the production of the content? How does the material stack up against these objectives?
Popular content marketing targets, for example, include, but are not limited to:
- Ranking on Google.
- Increasing customer engagement.
- Improving brand awareness.
- Increasing conversions
Assume you’re attempting to improve consumer loyalty. You’ll look at metrics like page time, social networking, and potentially use a heatmap app for written content to check how people read your content or whether they’re scrolling to the end at all. It’s a little trickier than that, but you get the idea.
Standing out needs to produce high-quality content in an environment brimming with content. It’s an integral component of any SEO strategy.
Yeah, some niches have a greater need for high-quality content than others because of the prevalence of bad content, but there’s still space for you to produce outstanding content in your niche.