To improve your organic search optimization, one of the best things you can do is research keywords used by your competitors. Finding out what keywords your competitors are using can help you shape your own search engine optimization (SEO) marketing plan, giving you an edge in the SERPs.
The significance of picking the right keywords for your website cannot be overstated.
You’ll know which keywords will drive a significant amount of targeted traffic to your website after doing the requisite research – and that’s exactly what you want.
You can gain a competitive advantage over other companies in your space by arming yourself with your competitor’s keywords and backlink knowledge.
This means two things when it comes to the rivals’ keywords:
The keywords that your opponent is trying to rate for but hasn’t yet
The search terms for which your rival is currently ranked highly.
In this post, we’ll explain how to spy on your rivals’ keyword strategies, discover which terms they’re ranking for and how popular they are in terms of searchers’ queries and ways to utilise this information.
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Why is it Important?
You don’t want to waste too much time and energy on your rivals, but you do want to keep up to date on their keywords and what they’re trying to achieve.
Here are a few of the most successful ways to use competitor keyword research to your benefit:
- To learn how your rivals compete in search engines and where you can outperform them.
- To try to outrank your opponent in the search results by stealing their keywords.
- To find new keywords that you might have missed previously.
If all of this sounds helpful, there’s one more step to take: start searching for keywords that your rivals are using.
Although you could do it by hand, it would take a long time and effort. Rather than continuing down this lane, here are three tools that can support you:
1- Google Keyword Planner Tool
You probably use this tool to find keywords to target on your website and in your content, just like a lot of other people. What’s more, guess what? You can also use it to keep tabs on your rivals.
After you’ve signed in, follow these steps:
Choose “search for new keywords using an expression, page, or category” from the drop-down menu.
Enter the URL of your opponent and press “get ideas.”
Examine the keyword list of competitors.
The Google Keyword Planner app is not only simple to use, but it is also free. This is most likely the best place to begin.
The name is self-explanatory. It won’t be long before you have a complete picture of your competitors’ keywords thanks to this app.
Despite the fact that SpyFu can do a lot, the keyword spy tool is the one that gets the most coverage.
Entering your competitor’s URL into the search box is all it takes to get started. You can then download their keywords and determine how you want to use the information.
One thing you’ll note about SpyFu’s data is how detailed it is. You get more than a keyword list. You’ll also be sent details like:
Monthly SEO clicks (estimated)
Keywords that have been bought
Organic competitors at the top
If you’re going to use SpyFu, make sure you block off enough time in your calendar to go over the results in depth.
Skip the math and go straight to the keywords that have been proven to function.
All it takes with Long Tail Pro is a single seed keyword to produce up to 400 long-tail keywords in seconds. However, often the easiest way to perform keyword research is to assign the job to your rivals.
You can start with a competitor’s URL and watch as Long Tail Pro extracts their keyword strategy by switching to Competitor Keywords mode.
Because of its straightforward approach, reliable data, and simple interface, KeywordSpy continues to gain popularity.
The tool offers data on keywords, other rivals, PPC statistics, and organic marketing tactics after you run a quest (to name a few).
While KeywordSpy isn’t as effective as SpyFu or LongTailPro, the results can give you useful information about your competitors’ marketing strategies.
SEMRush has a great organic keyword tool that can show the terms that are ranking for any domain. Just type in the website of your competitor and look at the list that SEMRush gives you.
On top of that, the SEMRush tracker also tells you the URL that ranks for each term, which helps you figure out which parts of your competitors’ content marketing are working best.
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Utilizing Competitor Keyword Research
There is no foolproof method to determine which keywords are more valuable than others. To make this decision, you need to do a manual analysis of your competitors’ keywords and think about how relevant they are, how much organic traffic they get, and where they are in the SERPs.
Also Read:- Keyword Cannibalization: What Is It And How To Solve It?
Check out every competitor’s keyword
Once you’ve picked out the most useful or easy-to-find keywords from your competitor’s list, you’ll probably be looking at a much shorter list.
Now you have to look at each one.
Using a keyword analysis tool like the Keyword Overview tool from SEMRush, you can find out the most important things about each keyword, like how often it is searched for, how much money is spent on average per click (CPC), and which ads are already targeting the keyword.
Do Keyword Grouping
Competitor intelligence is a great way to find “golden” keywords, come up with new ideas that might help you make more money, and avoid making mistakes.
But you shouldn’t just use competitor intelligence to make changes to your site. Your competitor’s site might be losing keywords or having trouble with how it’s set up.
Grouping keywords is one way to get your strategy in order, avoid making mistakes, and find new ideas for SEO and content development.
Also Read:– Top 10 Tools To Effectively Analyze Your Website
Use “Keywords with Potential” from a competitor.
Those are the keywords that your competitor isn’t using enough of, but which could be very helpful for you.
For example, you found competitor pages that are optimized for certain keywords and rank between the 20th and 25th. These pages are very relevant, and Google seems to like them, but something is missing in terms of search intent or content quality.
Check out these pages or resources and improve or add similar content to your site that is optimized for these keywords.
Use keywords that don’t get searched for often.
Those kinds of keywords are good for you and fit your needs, but they don’t get very many searches. These keywords could be a way for you to grow.
Where to Look:
Remember the “golden” keywords that are found at the intersection of paid and natural search?
Look at the history of the ad as well as the information you got from researching your competitors organically and choose keywords with low and medium search volume. Then use this information to make content.
Also Read:– 12 SEO Audit Tools to Use for Website Analysis & Optimization
You should now have a clearer understanding of the value of learning more about your rivals’ keywords.
If you’ve missed out on this useful knowledge in the past, use one of the resources mentioned above to get started now.
If the idea of doing this seems like too much of a hassle, or if you aren’t sure what to do with the website of your competitor or the organic traffic keywords, 1Solutions can assist you in getting the most out of the competitive intelligence by optimizing your content or developing new content for you.
If you have any questions or comments, please get in touch with us now. In addition, if you are aware of any further approaches to SEO competitor keyword research, please feel free to share them!