Have you ever tried to share a link to your most recent blog post only to discover that it was too long and ugly to fit into the Twitter character limit?

No one wants to click on a link like that, even if it is within the character limit.

In fact, shorter URLs are often preferable. They’re more appealing to the eye, provide a better user experience for consumers and social media fans, and are extremely easy to obtain. What you need to know is how.

That’s why we’re going to show you the best URL shorteners available today so you can choose the one that best suits your needs.




Shorby is best known for its Instagram Bio Link tool, but it’s also one of the best URL shorteners available.

You can turn long links into short links with just a few clicks using the URL shortener. You can embed tracking pixels and display analytics for all of your links (for example, build custom Facebook Audiences).

You can also make short messenger links. You can use these to attach your short link to a number of messenger services.

Facebook Messenger, Skype, WhatsApp, Phone, and other services are included. You can make click-to-call links with Shorby, that’s right!

You can also use custom domains instead of Shorby URLs. For example, instead of using shorby.com, you might use yourdomain.com.

Furthermore, you can quickly design mobile-friendly landing pages for use on your social profiles. You will make it easy for your social media followers to contact you and find your most interesting content on these sites.

They work best on Instagram, but they can also be used on other platforms.

Price– To get a feel for the platform, try Shorby for free. The cost of a paid plan starts at $15 per month.




Bitly is one of the most widely used URL shorteners. One of the reasons for this is that it does not necessitate the creation of an account. You can also make as many short links as you want.

Bitly allows you to monitor link clicks, click positions, and top referrers. This is useful for fine-tuning your campaign’s efforts and sharing your content where it’ll be seen and interacted with the most.

You can also integrate Bitly with Zapier to automate other resources that support Zapier, which will help you streamline your marketing efforts even further.

To protect against third-party frauds, each link you build with Bitly is encrypted with HTTPS. To put it another way, you will never have to worry about the short links being stolen and leading them somewhere else.

You can also generate QR codes, use mobile deep links to direct the right people to the right content at the right time, and replace the bit.ly section with your own brand if you want to.

Price: It is possible to use it without creating an account. Build a free account to make building and maintaining links easier. Premium plans start at $29/month and include a personalized domain and branded links.




TinyURL is one of the oldest URL shorteners on this list, but that doesn’t mean it can’t still be useful for some website owners.

To begin, this online tool is extremely easy to use. Simply type in the URL you want to shorten, and it will be transformed into a tiny version for you. Additionally, you can add TinyURL to any browser for quick access and faster link shortening.

Since your shortened links don’t expire, you’ll never have to think about broken links again. In other words, users would be able to access your content indefinitely. And don’t be concerned about your company’s image. You may use the self-branding feature to adjust the end portion of your shortened URLs before posting them anywhere.

Price– FREE for all.




Rebrandly is the type of URL shortener that’s ideal for customizing and branding URLs in order to create a recognizable brand in a crowded digital marketplace.

It begins by assisting you in setting up your site’s domain name so that you can use it in all of your shortened links. But there’s more: it has features like:

Link Management – For the best user experience, use fast redirects, QR codes, link expirations, and custom URL slugs. You can also build ties in bulk to save time.

Traffic Routing – Link retargeting, emoji connections, 301 SEO redirects, and mobile deep linking are all available to ensure that the right people see your links.

Analytics – Use the UTM creator, enjoy GDPR privacy, generate custom reports for campaign improvement, and even add your company logo to reports to show clients how powerful you are in helping them grow their business and reach a wider audience.

Domain Name Management – Multiple domain names can be added, links can be encrypted with HTTPS, and the main domain redirect can be established.

Collaboration – Enable two-factor authentication, monitor activity logs, and define user access to include your team in the link shortening fun.

Price: A limited free plan is available, and premium plans start at $29/month for access to advanced features including bulk link construction, link retargeting, and team collaboration.




BL.INK is a full-featured URL shortener tool with an easy-to-use dashboard for monitoring link operation.

To help pinpoint where your target audience is and how they’re consuming your content, you can look at traffic by geographic area, computer type, language, and even referrer. You will also learn what time of day your clicks get the most engagement.

You can also use BL.INK to create custom short links for better branding, and you can try out the beta version of Smart Link to create highly targeted word-based URLs that will drive traffic to your site and promote conversions. User permissions can be easily enabled to ensure that only the appropriate team members have access to your link shortener tool.

Price: You just pay for what you use with BL.INK’s tiered plans. 1000 links and 1000 clicks per link are included in the free plan. There’s also a custom domain, Zapier incorporation, and branded links included. Premium plans start at $48/month and include features such as multiple accounts, more links and clicks, priority support, and device/language/location monitoring.




T2M is another full-service link shortener that includes a dashboard with statistics and link behavior for you to examine. You can also create custom branded links that never expire, create links in bulk to save time and effort, and post links to social media with just one click.

Other great features of T2M include:

  • Target geographic locations with your links
  • Password protect URLs
  • Unlimited link creation and tracking stats
  • No advertisements or spam allowed
  • Easy to use dashboard with search functionality for easy link management
  • Free Let’s Encrypt SSL certificate
  • 404 redirects
  • Built-in GDPR privacy
  • CVS import and export tool

Price: The basic plan has a $5 setup fee and is then free indefinitely, with monthly link formation and monitoring restrictions. Premium plans begin at $9.99 per month and include advanced features.




Tiny.cc is a simple but powerful URL shortener that allows you to create custom URL endings for branding purposes.

The link tracking stats, which include metrics based on returned clicks, location or origin, browsers used, unique visitors, and much more, do not require an account. You can easily edit or remove any URL, display your entire link history, and find URLs using the manage, filter, tag, and search features.

In addition, with Tiny.cc, you can:

  • Bookmark the tool for easier access
  • Create links for SMS messages, email campaigns, social media, advertisements, and more
  • Use links in QR codes and track statistics
  • Access any custom URL slug you want

Price: The free plan includes 500 short URLs, link editing, and link tags for businesses. Premium plans begin at $5 a month and include a custom domain, multiple accounts, more links and clicks, and geolocation reporting.




Polr is an open-source project that allows you to make and host your own URL shortener. Keep in mind, though, that this will almost certainly only work for those who are familiar with PHP, Lumen, and MySQL.

This link shortening tool has a clean and modern interface, restricted incoming traffic tools for analyzing link pattern, and custom domain name branding to help you build your brand with your target audience.

A neat demo page is something that many URL shorteners don’t have, so you can try out the tool before committing to it. And, if you want to make managing your short links a breeze, all you have to do is register.

Price: Free

Bonus Shorter



Yourls, which stands for “your own URL shortener,” is a self-hosted open-source link shortener similar to Polr. However, unlike the other URL shorteners on this list, you’ll have to install and run this tool on your own server in order to use it.

The following are some of Yourls’ best features:

  • Create private and public links
  • Statistics such as click reports, referrers, and geolocation
  • Sequential or custom created links
  • Sample files for creating your own public interface
  • Additional features accessed via plugins
  • Bookmarklets for shortening and sharing with ease

Despite the fact that you install and run this URL shortener yourself, it was designed to be light and non-bloated, putting minimal strain on your server’s resources.

Price: Free

Why shorten URL’s?


When sharing a link back to their website, everyone can use a URL shortener for a variety of reasons:

A good URL shortener will convert your long and confusing URL (full of jumbled letters and numbers) into a neat and tidy link that’s easy to press.

  • With the right link shortener, you can build custom branded URLs.
  • URLs that are shorter are easier to read, type, and remember.
  • Users are more likely to trust advertised URLs than long, potentially spam-filled URLs.
  • Using a URL shortener, you can monitor interaction with your links and boost your marketing campaigns.

As you can see, there’s more to using a URL shortener to shorten a long link.

Choosing the best URL shortener for you



It’s crucial to keep in mind that not all URL shorteners are equally useful.

Shorby, with its extensive feature set and strong analytics, is the best all-around link shortener. Its social media landing pages are particularly useful for writers, small businesses, and content creators.

Bitly is the best choice if you just want a simple free URL shortener. Their free service is excellent, but it is also well suited to corporate customers.

TinyURL is a good option for casual users who want a fast and simple link shortener.

That’s what there is to it! Right now, the best URL shorteners are affordable.

The best part is that no matter what your link shortening requirements are, there is a tool to meet them.

If you’re searching for a feature-rich tool and free URL shortener you’ll find something to suit your needs here.