Social media marketing is just not about posting quality content. Your company must go above that to showcase your brand in an engaging manner. And, engagement being the buzzword, many brands still don’t have an idea of how to achieve it organically, especially in a phase where algorithms tend to change so rapidly.

That’s why organic growth won’t happen within a blink of an eye. You need to find out ways to grow your audience organically on social media.

Working With Influencers:

To organically grow an involved social media audience, you need to partner with the right influencers in the industry.

Influencing today is the highest form of word of mouth.

Your brand will now be known for the influencer’s dedication and loyalty. Before you look for an influencer, you need first to define the goals of the collaboration. You need to ensure that the reach of your influencer’s following will add value to the business.

Ensure that the influencer shares creative content and vision relevant to the Audience of your brand.

Use Proper Hashtags:

Usage of hashtags efficiently is a crucial factor. They lend your brand the ability to help out people to focus on some specific set of keywords. As a starting point, check out what’s trending in the market.

Use those trending hashtags to boost engagement in an organic way.

Questions And Polls:

Create Polls and questions. This is a way that shows that you want to hear from your followers and care about their thoughts. This helps them to engage more and increases your engagement rate too.

Share Original Content:

This is, by far, the most effective method of organic engagement. Make great Content. What do we mean whenever we discuss great Content? Great Content depends on how you express your brand and what is your Audience interested to see.

Creating images and videos that align with your Audience’s interest is a quick recipe to success.


Stalk Competitors:

What’s a better way to reach an audience organically than through your competitors? Monitor your competitors from social media platforms. Tracking these data allows you to compare your engagement with that of your competitors.

This can boost your morale and also improve your brand’s social strategy and engagement rate.

Perform Site Audits:

Performing site audits of your channel are the easiest way to boost organic growth. Firstly, be sure that you are using images that are rightly sized. Make sure to use the same logo across all the social media platforms.

Select keywords that are related to your brand.

Don’t forget to pin essential posts that show your best works to people.

Take Away

The whole process of finding and growing the organic Audience can seem to be sometimes tiring, but as we all know, success doesn’t take a single strategy; instead, it’s a combination of many procedures. So, don’t get discouraged. Your only focus should be real and organic engagement with the users, as organic social media tactics serve the best foundation for creative marketers involved in digital marketing.

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About the Author:

Atul Chaudhary is the founder of 1Solutions, a full-service web services company based in New Delhi. He is a keen follower of the latest trends in the digital world and writes on myriads of topics including SEO, Social Media, and Web Development.