It is important to make a good first impression. And, if you run a small company, your website will most likely be your first point of contact with new customers. That’s why it needs to not only look good but also perform well because if it doesn’t, those tourists will leave before you know it. According to a Taylor & Francis report, you only have 50 milliseconds to make a good first impression. 50 milliseconds is a very short amount of time.
In this post, you’ll learn why so many small businesses choose WordPress as their content management system (CMS), as well as some simple security policies to incorporate into your website management routine.
- Is WordPress Good For Small Business?
- Hosting Options Explained
- Web Security Basics For WordPress
WordPress For Small Business Rundown
So, what can a small business owner do to make sure that their customers have a positive online experience? WordPress is a content management system.
WordPress is the most common content management system and website-building tool on the planet, and for good reason. It’s easy to use for both beginners and experts, and it’s highly scalable. This means that as your company expands, your website will expand as well—without having to relocate. There are several advantages. From the ease of use to automated backup options, there’s something for everyone. Let’s look at all of the advantages of using WordPress to build your website.
Is WordPress Good For Small Business?
Continue reading for ten additional examples of why small business owners adore WordPress:
- It’s Easy to Use- One of the best features of WordPress is that it allows you to build a professional-looking website without any coding or design knowledge. The user-friendly interface makes it simple to quickly and easily add websites, blogs, photos, and other features.
- It’s Open-Source- Since WordPress is open-source, anybody can download it and edit it in whatever way they want. It also means that a large number of developers are actively inspecting, updating, and improving it, resulting in a better product for everyone.
- It’s Browser-Based- That means you can access your website from any device, anywhere, without having to download anything or install any special software.
- It’s a Self-Sufficient System- Without using any third-party program, you can create a new website, add images, format text, create galleries, and more right inside WordPress.
- It’s SEO-Friendly- Right out of the box, WordPress makes SEO easy. Search engines adore built-in features including permalinks, title tags and headlines, alt tags for photos, and quick site pace. The best part? Nothing is better for SEO than publishing a lot of high-quality, useful material, and WordPress makes it easy to do so.
- You’re Your Own Administrator- With WordPress, you have complete control over every part of your website. Of course, you can employ someone to run your site for you, but even if you don’t, the simple backend administrator interface is intuitive and simple to use.
- There is a Wide Variety of Themes- You can’t have the same cookie-cutter website as anyone else if you want to be noticed. And you won’t when it comes to WordPress. Your website’s look and feel can be fully personalized, providing a one-of-a-kind experience for all of your guests. Thousands of free themes are included in the WordPress.org theme directory, and if you don’t find something you want there, there are countless third-party options available as well. It couldn’t be easier with drag-and-drop features, a ton of awesome themes, and pre-built pages and content to get you started. Whatever option you choose, you can be certain that it will be well-designed and integrated with your website.
- Easy Blog Creation- Many small business owners create a website with the aim of starting a blog, and WordPress makes it easy. In reality, it’s something they’re well-known for. WordPress was created as a blogging site, and it still has built-in blogging features. It’s easy to set up RSS subscriptions, blogging, and auto-posting to other pages, and it’s even easier to add content.
- Hundreds of Plugin Options- Although themes can alter the appearance of your website, plugins can alter its functionality and are just as simple to use. By adding features like a scheduling tool, online chat, video gallery, or shopping cart, plugins can easily alter the look and feel of your web. If you can think of a feature you’d like, chances are there’s a plugin for it. For those who aren’t great at remembering to back up their websites, a WP backup plugin will save you hours and a lot of grief.
- It’s Reasonably Priced- Did we mention WordPress is completely free to use? You can get it for free, install it for free, and keep it updated for free. Your domain name and hosting service are the only things you’ll have to pay for!
So, by now, you should be persuaded, or at the very least, well-informed about why WordPress is an excellent option for hosting your small business website.
Hosting Options Explains
After you’ve built your website, the hosting requirement is just as essential, but many new or unfamiliar people forget it. There are several factors that go into creating a good website, and this is one of the most important. So, let’s take a look at the potential advantages of a WordPress website hosted on WordPress Hosting, as well as what you should keep in mind when selecting the right bundle.
It is unavoidable that a website is hosted. While it is possible to create your own computer server at home, they need such high processing speeds and disk space that doing so is not always practical. That is why a hosting service must be used to reserve high-end server space. There are four simple hosting choices for you to choose from:
Shared Hosting: This is the introduction model, which is probably better for beginners or those who have a basic website with few bells and whistles. The hosting company uses one machine to act as the server for several websites on a shared server. This drastically lowers costs and allows you to do almost everything you’d like for simple operations, including, in most cases, email. However, if you want something that you can customize to your specific needs, VPS systems are the way to go.
WordPress Hosting: WordPress Hosting is a single server that is optimized exclusively for WordPress, similar to Shared Hosting. Other websites are hosted on this server, but there are fewer configuration issues since only WordPress websites are hosted on this plan. It gives all websites unparalleled pace and results.
VPS Hosting: A virtual private server (VPS) is the next level up. One server, like the other forms of hosting, is used to host many websites. This server, however, is divided into segments so that each website has its own storage space and memory allocation. This prevents one website from impacting the others on the list. This is a decent “middle of the road” choice for websites that are steadily rising but aren’t quite ready to move on to the next level.
Dedicated Hosting: Dedicated Hosting is the next step. Since you are renting out the whole server for only your website, this is the most expensive choice. This is the best choice for very large business websites with large databases and frequent eCommerce transactions. This server has the fastest load times and the least amount of downtime, but it also has the highest price tag.
For those who are just getting started with WordPress, web hosting may be a frightening prospect. It doesn’t have to be, though. To make the right choice for your website, all it takes is some careful preparation for what you want from it and consideration of the choices available.
Web Security Basics For WordPress
Any employee you hire, technology installations, and even vendor relationships can either improve or weaken your security posture. Since it is widely assumed that small businesses are easy targets, they are often targeted by malicious attacks. It’s important to develop a plan early on so that you’re not seen as a slice of low-hanging fruit.
Creating a Security Policy
Create a strategy that is appropriate for your community and train your employees. Although this may seem self-evident, social engineering is a common tactic used to deceive the unwary. What is the reason for this? Simply put, it works and is dependable. The first line of protection against organizations that wish your company harm is to develop a strategy that prioritizes information security and disseminates that information to your employees.
Some companies may find it more cost-effective to outsource this solution to a professional services provider, while others may prefer complete control over their security implementations. The advantages are straightforward: deploying your own hardware allows for infinite configurability, while outsourcing will save you time and money.
Physical access should be limited. In a nutshell, access to the server or computer rooms should be limited. Most workers don’t need to be in those places as part of their daily job responsibilities, and there’s no reason they should.
Anything involving non-public information (NPI) requires stringent access controls and highly accountable access procedures. Consider how personal mobile devices can be used to steal sensitive NPI data–you can’t let your guard down just because you know or trust an employee.
Finally, consider hiring a security consultant to conduct a security audit of your business. Experts exist in this area against your best efforts for a number of reasons:
The attack options are numerous, varied, and ever-changing.
Having your company audited on a regular basis would support you regardless of whether or not you have had any successful attacks. It will also ensure that any potential attacks will not succeed.
When it comes to personal details, public trust is difficult to gain but easy to lose.