In this day and age, it is essential for businesses to have a well-designed website or eCommerce platform to attract a wider consumer base. Over the past two years, the eCommerce industry has grown quickly with retail sales generating a global revenue of $4.9 trillion. This number is expected to increase by almost 50 percent in the next four years.
Given the rise of eCommerce and changing consumer behavior, it is important for businesses to establish a strong online presence. This is actually the first step that you can take towards creating a recognizable brand.
A user-friendly and attractive eCommerce website can play a huge role in the success of your business. If you think about it, there are millions of people looking to buy products online or hire services at any time.
With a modern and easy-to-navigate web page, you can easily grab the attention of potential customers and convince them to make a purchasing decision as well. Your eCommerce website could help you boost overall sales in a short time.
This may lead to an increase in profits and brand awareness across the globe as well. By getting a professional eCommerce website, you can build an empire and establish a name in your industry. Here are a few ways how it can help you achieve your long and short-term business goals.
Reach A Global Audience
When people are searching for a product or service, they may visit the website to learn about the brand and browse through the listings.
Your eCommerce website could attract visitors from all around the world and help them become familiar with the business. This is one of the biggest advantages that you can get with a responsive web page. By adding multiple shipping options, you can easily reach a wider audience and boost recognition among consumers from different places.
It’s how established brands have managed to gain recognition and establish physical stores or offices in various countries. If you are providing a service, for example, an eCommerce website could help attract potential customers in different cities or states.
To achieve the desired results and boost revenue, you need to make sure that your web page stands out among the competitors.
Since consumers today have a lot of choices, it is important to grab their attention quickly. Focus on creating an interactive website that engages visitors and keeps them on the page for a long time. It should represent your brand closely and tell people immediately what you have to offer.
Also Read: 10 SEO Tips For Ranking Higher Your ecommerce store
Reflect Your Business Values
This is a very important factor to keep in mind when creating an eCommerce website. With attractive visual brand identity elements, you can build an empire and gain a loyal clientele too.
Most visitors on the page will likely notice the logo before anything else. So make sure that it sends out the right message and reflects your brand values with relevant icons, colors, and fonts. You can easily create a timeless logo design with an online DIY tool like DesignMantic.com for branding on the website or other digital channels.
Similarly, pay attention to the color scheme and typography on the eCommerce website. Choose a suitable combination or contrast that creates a positive impression from the beginning. Such elements can make your web page unique and provide a good user experience as well.
Take the example of the eCommerce website for Welly, which is known for its medical aid products. With a minimalist appearance, the page instantly grabs attention and keeps people interested for a longer time.
It has a lot of white space which brings out the green color and draws attention to the call-to-action. The visual elements reflect the core values of healing and growth in the best way and bring out a positive reaction or feedback from visitors too.
Image Source: getwelly.com
You should make sure that your eCommerce website clearly what the brand believes in and highlight the purpose as well. This way, people across the globe will easily understand how you can solve a problem for them and look for more information immediately.
Also Read: How To Optimize Magento Ecommerce Store For SEO
Optimize For Search Engines
An interactive and optimized eCommerce website gives you the opportunity to compete with established businesses in the digital world. You can build your empire with it by focusing on search engine optimization before launching the platform. According to a report, around 63 percent of shoppers start their journeys with an online search.
This means that if your website shows up in the top result, you have a higher chance of increasing sales and creating recognition.
Many people also believe that the first-page search results of Google for example are credible and trustworthy. By optimizing the content and images according to the guidelines, you can easily boost the ranking of your eCommerce website.
Conduct extensive research on keywords and make sure you include the relevant ones for your industry in the content. Add high-quality images that do not affect the loading speed of the page.
Update the website regularly and include a separate blog page that has informative and engaging posts. This can improve the visibility of the platform and allow you to get quality backlinks as well. Search engine optimization (SEO) techniques can help draw higher traffic to the eCommerce website.
In the end, you will be able to convert more leads and increase sales in a short time.
Also Read: How to pick the right eCommerce marketing company
Multiple Payment Options
It is a good idea to add various payment options including credit/debit, Venmo, or PayPal. You can include Apple and Google Pay for potential customers as well. This makes it easier for people to buy the products or book a service online without a long process. Sometimes, potential customers may even leave the website if they don’t find a suitable payment option.
By including different ones, you can reach out to a wider audience and gain an advantage over competitors as well.
This can also make it easier to attract a global audience and sell your products to consumers in different countries. When people are searching for products or services online, they are likely to look for eCommerce websites that support multiple payment systems. It makes the experience hassle-free for customers and convinces them to return as well.
With various payment options, you can also reduce the bounce rate on the page and encourage people to complete their journey. As compared to businesses with only one or two payment systems, you may have to deal with fewer abandoned carts.
Also Read: Top eCommerce Marketing Tools For Your Online Store
This is another way that you can use your eCommerce website to build an empire. Many people are likely to make a purchase from a website that has a simple and brief checkout process.
If there are a lot of details required, it could make visitors turn away quickly. With basic information such as email and contact number, you can simplify the checkout and encourage people to take the right decision.
If you take a look at some famous eCommerce websites such as Apple or Nike, you will realize that the process is quite short. It’s why the brands are able to engage customers from across the world and establish a name in the market. So you can get inspiration from such websites and create an easy checkout system for potential and existing customers.
When people have a good experience with your eCommerce web page, they will probably recommend it to their friends and family members or share it on social media networks as well.
Also Read: 5 Lead Generation Strategies for Ecommerce Businesses
Today, social media platforms are an important part of marketing and brand awareness. To increase your following and establish credibility, add links to Facebook, Twitter, Instagram, or LinkedIn.
This makes it easier for visitors to get a better idea of your products or services and become familiar with your brand. You can include the links in the footer or contact page so that people can find them quickly.
It is also crucial to establish a strong presence on social media networks to gain the trust of your target audience. People are likely to buy your products or hire services from brands that have a good following and reflect their core values through the posts.
Also Read: 5 Web Design Tips for Creating a Great Ecommerce Site
Showcase Testimonials or Reviews
This is incredibly important to the success of your eCommerce website and business. When visitors are making a purchasing decision, they tend to look for testimonials or feedback from other customers. By including a section on your home page or a landing page for reviews, you can encourage people to invest in your products or services.
Make sure that you highlight feedback that tells potential customers about the features, delivery process, and results of particular items. It is also a good idea to add videos that have real customers talking about their experience with the brand.
Also Read: Top 7 ECommerce Platforms for Your Online Store
To Sum Up
These are a few ways that you can build an empire with your eCommerce website. You can apply a few of them when creating your online platform to get the best results.
Make sure that you keep up with the latest trends to launch a modern and minimalist website that connects with visitors instantly. It is a good idea to work with a skilled designer who knows about graphic design trends and can help you run the website smoothly.