In the earlier days of digital marketing, one could easily gain access to reach the top stop, but now the story is different. SEO has evolved to a great extent that it has indeed stimulated the way real marketing works.
If you want people to read your content, it needs to be in the top search results, and your page needs to be in the top 10 results to get any traffic at all.
So, what can you do to ensure that your pages appear on the first page of search results? Most people think that the only way to improve their website’s ranking is to stuff their content with keywords.
However, this is no longer an effective method since search engines are now sophisticated enough to detect keyword stuffing.
In this blog post, we are going to tell you some amazing SEO hacks that might help you increase your website rankings.
Also Read: What is Mobile SEO? 6 Ways to Optimize Your Mobile SEO
Necessity of Hacks
One of the major questions that can pop into your mind is whether it is worth taking the risk. To put it straight, indeed it is, only if you play it safe and try to stick with the tested and often used strategies.
Link building, social media, blogging, site optimization, and other SEO strategies can bring the required results.
You need SEO hacks to improve your website ranking because:
1. The competition for the top spot is tough.
2. Search engines are constantly changing their algorithms, so what worked last year might not work this year.
3. You need to continuously update your content to keep up with the competition and changes in search engine algorithms.
However, it requires one to think out of the box and follow various strategies rather than going with the same one to reach the top of the page.
The right execution and implementation of the SEO techniques will only help in boosting your website rankings.
What SEO Hacks You Can Use?
As per research the first result on page one receives nearly a third of all Google search traffic? If you want people to click on your content, it needs to be in the first few results, and you need to be in the top 10 results to get any traffic at all.
So, what can you do to ensure that your pages appear on the first page of search results?
Here are 10 SEO hacks that will help you boost your website ranking and get more traffic:
Also Read: How to optimize Magento e-commerce store for SEO
Use long-tail keywords
Long-tail keywords are simply more specific and longer than the average keyword.
Use them in your titles, descriptions, and throughout your content to make it more relevant to your audience and improve your ranking.
Long-tail keywords are often termed as ‘low hanging’ keywords as they are easy to rank in a short duration.
Optimize your website for voice search
With the rise of digital assistants like Siri, Alexa, and Google Home, voice search is becoming more and more popular.
To optimize your website for voice search, make sure your content is concise and easy to understand.
Use natural language and short phrases to make it more conversational.
Publish high-quality content
This should be a no-brainer but unfortunately, many website owners still publish low-quality, thin content.
Content that is not informative or relevant to your audience will not only be ignored by search engines but will also drive away your visitors.
Publish high-quality, well-researched content that is both informative and interesting to read.
Promote your content
Creating great content is only half the battle.
You also need to promote it to get people to see it.
There are many ways to promote your content, such as social media, email marketing, and paid advertising.
Find the method that works best for you and put some effort into promoting your content.
Also Read: The Google E-A-T Score: What Is It and Why Does It Matter?
Improve your website’s load time
No one likes a slow website.
Not only will it frustrate your visitors, but it will also hurt your ranking.
Search engines consider website speed when ranking websites, so it’s important to ensure that your website loads quickly.
There are many ways to improve your website’s load time, such as using a content delivery network, optimizing your images, and using a caching plugin.
Another way is to implement AMP for your website.
There are various researches and reports stating that about 60% of the traffic directed to top sites is from cell phones. So, this means that by enhancing the mobile experience of users, you are in turn trying to increase the efficiency of your website.
Optimize your images
Images are an important part of any website but they can also slow down your site if they’re not optimized.
When adding images to your website, make sure to compress them so they’re smaller in size.
You can also use a caching plugin to speed up your website.
Social signals are a ranking factor for many search engines.
Make sure to add social sharing buttons to your website so people can share your content on their social media channels.
You can also add social media profiles to your website to increase your social signals.
Add new content regularly
It is great to have good content and more importantly, the better if you have a timeless one. To summarize how to create good content, it is easy and is the following –
- Think about what you want. Whether you want content that withstands itself or time. Basically, content can be categorized into two – sustainable content, one which gets updated periodically, and the other one is the timeless content, which always remains in the relevant stage irrespective of the time.
- Always keep track of the content. Make sure to place it where individuals can access it.
- Allow the content to develop. One of the best aspects of good content is people will easily get access to it and is quite useful. So, it means you will get the links naturally.
- Utilize your audience and that can be done if you share your articles on various directories and social media sites.
Adding new content to your website on a regular basis is a great way to keep your website fresh and improve your ranking.
Publish blog posts, new product pages, and other types of content to keep your website updated.
You can also add a news section to your website to keep your visitors up-to-date on your latest news and announcements.
Backlinks are one of the most important ranking factors for search engines.
A backlink is simply a link from another website to your website.
The more backlinks you have, the higher your website will rank.
There are many ways to build backlinks, such as guest blogging, directory submissions, and social media but ensure that the link building is relevant and focuses on creating high-quality backlinks.
Your focus should be ‘Quality’ and not ‘Quantity’.
Many individuals aren’t aware that allowing other bloggers to know that you have written an interesting and awesome article can be a great thing.
For example, if you have written an article explaining how to get some decent backlinks from education institutes using social media, then you can tip it to other bloggers who are experienced in social media, SEO, and other pages.
The best part is that you can get some great good quality backlinks.
Use Google Search Console
Google Search Console is a free tool from Google that allows you to see how your website is performing in the search results.
It also allows you to submit your website to Google and track your website’s progress over time.
This is a valuable tool for any website owner as it can help you improve your ranking and visibility in the search results.
Final Take Away
These are just some of the SEO hacks that you can use to boost your website’s ranking.
One thing you can be quite sure about is that there are various methods of increasing your website ranking, however, nothing gives the best result like backlinks.
It is necessary to have consistency in creating suitable backlinks, and of course, most importantly being natural.
At times you need to follow methods that seem natural and not something mechanical just to increase your SEO ranking.
Remember to always focus on creating high-quality, relevant content and promoting it to reach your target audience.
If you do these things, you’ll be well on your way to improving your website’s ranking in no time!