Would you like to reduce shopping cart abandonment on your website but don’t know where to begin?
Shopping cart abandonment is one of the most common issues that online merchants confront. Customers who do not complete the checkout procedure waste trillions of dollars every year.
Keeping a check on your shopping cart abandonment rate can boost your eCommerce store sales and conversions.
That’s why we’re thrilled to share 7 unique methods for reducing shopping cart abandonment in this post.
However before we all get started, let’s discuss shopping cart abandonment and why it’s a challenge you should be worried about.
What Is Shopping Cart Abandonment?
When a customer adds items to their shopping cart but does not complete the purchase, this is known as shopping cart abandonment.
It’s a problem that eCommerce businesses have to face on a daily basis, as it can eat into their profits and bottom line.
There are many reasons why this may happen, including high shipping costs, complicated checkout processes, or simply because the customer changed their mind.
Whatever the reason, it can be frustrating for online retailers who have lost a potential sale.
There are a number of reasons why cart abandonment happens, but some of the most common include:
- The shopper wasn’t ready to purchase
- The shopper wasn’t sure about the product
- The shopper found a better deal elsewhere
- The shopping process was too complicated
The average shopping cart abandonment rate is 68.81 percent, according to several eCommerce research, with the most recent study finding 74.52 percent.
This means that nearly two-thirds of customers who add items to their shopping basket will abandon them without using their credit card. That’s a lot of revenue and chances squandered.
There are a few things retailers can do to reduce shopping cart abandonment and encourage customers to complete their purchases.
Reasons For Shopping Cart Abandonment
You’ve added items to your shopping cart, but for some reason, you can’t seem to complete the purchase. Maybe you got distracted or had second thoughts about the purchase.
Whatever the reason, shopping cart abandonment is a frustrating experience for both customers and retailers.
There are a few things you can do to try to prevent shopping cart abandonment, such as offering free shipping or discounts for completing the purchase. You can also make the checkout process as simple and streamlined as possible.
If you’re still experiencing a high rate of shopping cart abandonment, don’t despair. There are a few things you can do to try to recover those lost sales, such as sending abandoned cart emails or retargeting ads.
With a little effort, you can decrease your shopping cart abandonment rate and boost your online sales. Here are some things you can do to reduce shopping cart abandonment.
Mandatory account creation
A lot of customers do not want to create an account on eCommerce websites. This is one of the most common reasons for shopping cart abandonment.
Consider a potential buyer reading through Facebook and coming across your precisely tailored ad with a product that meets their interest.
They’re ready to check out after a few clicks, only to be greeted with a prompt to “Create an Account.”
It’s understandable that shoppers are less likely to complete their orders in this situation as they find it cumbersome.
Most new shoppers find this inconvenient, and it slows down the checkout process. Or, even worse, it’s a non-negotiable deterrent that leads to a shopper abandoning their cart entirely.
Unexpected high costs
Customers are more likely to abandon their shopping carts when they realize that the total cost of the product is higher than what they originally thought.
This can be caused by a number of factors, including shipping costs, taxes, and hidden fees.
The takeaway here is to make sure that your pricing is crystal clear from the get-go. All too often, eCommerce businesses rely on “teaser pricing” to get customers interested in their products, only to hit them with high costs later on.
This is a surefire way to lose customers and generate bad reviews.
Complicated checkout process
If you’ve ever been in the middle of an online purchase only to abandon your shopping cart because the checkout process was too complicated, you’re not alone.
In fact, according to a recent study, nearly 70% of shoppers have abandoned their carts due to a complicated checkout process.
There are a number of reasons why a complicated checkout process can cause shoppers to abandon their carts. First, if the process is too long or confusing, shoppers may simply give up and go elsewhere.
Second, if there are too many steps involved, shoppers may get overwhelmed and decide not to complete the purchase. Finally, if there are unexpected fees or charges, shoppers may not be willing to complete the purchase.
The checkout process should be as simple and straightforward as possible.
Ideally, it should only take a few clicks for customers to complete their purchase.
Any extra steps, such as having to register for an account or provide too much personal information, will only serve to frustrate your customers and increase the likelihood of shopping cart abandonment.
Also Read: SEO Checklist for Magento Store
Lack of payment options
Some experts believe that one of the main reasons for shopping cart abandonment is the lack of payment options. When customers are limited to just one or two payment methods, they may not be able to complete their purchase.
This can be a major problem, especially for customers who do not have access to credit cards or PayPal.
Customers should have a variety of payment options to choose from when completing their purchases. If you only accept one form of payment, such as credit cards, you could be losing out on a significant number of potential sales.
Make sure to offer a variety of payment options, including popular ones like PayPal and Amazon Payments.
Not offering free shipping
Some shoppers abandon their carts because they don’t want to pay for shipping. Offering free shipping can help to combat this issue.
You could either offer free shipping on all orders or have a minimum order amount that qualifies for free shipping.
This way, customers will be more likely to complete their purchase, and you’ll be able to increase your sales as well.
Free shipping has become the norm for many online shoppers. In fact, a study by ComScore found that 71% of shoppers expect free shipping on orders over $50.
If you’re not offering free shipping, you could be losing out on a lot of sales. Even if you can’t afford to offer free shipping on all orders, you could offer it for orders over a certain amount.
This will give shoppers an incentive to spend more in order to qualify for free shipping.
Inability to return items
If you’re not happy with a purchase, it can be frustrating to find out that you can’t return the item.
This can often lead to shopping cart abandonment, as customers may feel like they’re stuck with something they don’t want.
To avoid this, be sure to clearly state your return policy before someone makes a purchase. This way, they’ll know what to expect and won’t be disappointed if they need to return something.
Customers want to know that they can return items if they’re not satisfied with their purchase. If you don’t have a returns policy, or if your policy is too restrictive, customers will likely go elsewhere.
Make sure your return policy is clearly stated on your website and that it’s easy for customers to return items if they need to.
Customer service issues
There are a number of reasons why customers may abandon their shopping carts, but poor customer service is often to blame.
If you’re not providing good customer service, shoppers will likely take their business elsewhere. If customers are not able to get the help they need from customer service, they may decide to take their business elsewhere.
This can be a major problem for online retailers, as it can lead to lost sales and revenue.
Make sure your customer service team is adequately trained and that they’re available to help shoppers with any issues they may have.
You should also make it easy for customers to contact customer service, whether by phone, email, or live chat.
Solutions to Cart Abandonment
When it comes to online shopping, one of the biggest issues faced by retailers is shopping cart abandonment. This occurs when a shopper adds items to their online shopping cart but then fails to complete the purchase.
There are a number of reasons why this might happen, including poor eCommerce website design, high shipping costs, or simply a change of heart. However, whatever the reason, shopping cart abandonment can be a major problem for eCommerce businesses.
If you’re looking for ways to reduce shopping cart abandonment on your eCommerce site, there are a few key strategies you can implement.
If you want to improve your online sales, one of the key things you need to work on is reducing shopping cart abandonment. And one potential solution to this problem is to share the costs from the outset.
What do we mean by this?
Well, many online shoppers are put off by the high cost of shipping, especially if they’re only buying one or two items. So, if you can offer free or reduced-cost shipping, it may encourage more people to complete their purchases.
Of course, this isn’t the only solution to shopping cart abandonment, but it’s definitely worth considering if you want to boost your sales. So, what are you waiting for? Start exploring the possibility of sharing shipping costs with your customers today!
Single page checkout
Shopping cart abandonment is a major issue for eCommerce businesses. The average rate of shopping cart abandonment is about 70%. That means for every 10 customers who add items to their shopping carts, only 3 of them will actually go through with the purchase.
There are many reasons why customers abandon their shopping carts, but one of the most common reasons is because of a long and complicated checkout process.
The solution to this problem is to have a single-page checkout process. A single-page checkout process is when all the steps of the checkout process are on one page, instead of multiple pages.
This makes the checkout process much shorter and simpler, which will help reduce shopping cart abandonment.
There are many other benefits of a single-page checkout process as well. For example, it can help increase conversion rates, because customers are less likely to get frustrated and leave the site before completing the purchase.
It can also reduce the amount of time it takes to complete a purchase, which is important for customers who are short on time.
Overall, a single-page checkout process is a much better solution for eCommerce businesses, and it can help solve the problem of shopping cart abandonment. If you’re looking to improve your checkout process, consider switching to a single-page checkout.
Allow payment flexibility
One of the main reasons why shopping carts are abandoned is because shoppers are not offered enough payment flexibility.
This can be easily solved by giving shoppers a variety of different payment options to choose from, such as credit/debit cards, PayPal, Apple Pay, etc.
By offering a variety of payment options, you will make it more likely that shoppers will complete their purchase, instead of abandoning their shopping cart.
Offer Free Shipping
According to a study by Business Insider, 66% of consumers abandon their online shopping carts because of high shipping costs. This is a huge problem for eCommerce businesses, as it leads to lost sales and revenue.
One way to combat this problem is by offering free shipping to your customers. This can be a great incentive for them to complete their purchase, and it can also help to increase your average order value.
There are a few different ways that you can offer free shipping to your customers. One option is to offer it for all orders over a certain amount, such as $50 or $100. Another option is to offer it for specific products or product categories. And finally, you can also offer it as a loyalty reward for customers who have made a certain number of purchases from your store.
No matter which option you choose, make sure that you clearly communicate the details of your free shipping offer to your customers. This will help to ensure that they take advantage of it and complete their purchase.
Also Read: SEO Checklist for Magento Store
Use Exit-Intent Popups
Adding an exit-intent popup to your online store can be an effective way to reduce shopping cart abandonment. Exit-intent popups are triggered when a visitor is about to leave your site and can be used to offer a discount or incentive to stay and complete their purchase.
There are a number of ways to add an exit-intent popup to your store, including using a plugin or adding code to your site yourself. If you’re not comfortable adding code to your site, there are a number of plugins that can help you add an exit-intent popup, like OptinMonster or BounceX.
Once you’ve added an exit-intent popup to your store, you’ll want to test it to make sure it’s working properly. You can do this by using a tool like Google Analytics to see if there’s a difference in the number of abandoned carts with and without the popup.
If you find that your exit-intent popup is effective, you may want to consider using it on other pages of your site, like your product pages. This can help you reduce shopping cart abandonment even further and increase the chances of making a sale.
Personalize Your Messaging
There are a few key ways to personalize your messaging in order to address shopping cart abandonment:
1. Time your messages based on when the customer abandons their cart
2. Use data collected from past behavior to inform your messaging
3. Keep your messages relevant to the items in the abandoned cart
4. Use a sense of urgency to encourage customers to complete their purchase
5. Make it easy for customers to complete their purchase
By personalizing your messages and using some of the techniques listed above, you can help to reduce shopping cart abandonment and increase conversion rates.
Using Trust Badge
Trust Badges are graphical symbols that convey trustworthiness and credibility. They are commonly used in eCommerce to increase confidence in the website and decrease shopping cart abandonment.
There are many different types of Trust Badges, each conveying a different message. For example, some common Trust Badges include:
- Secure Payment Badges: these communicate that the website is secure and that payments are encrypted.
- Safe Shopping Badges: these let visitors know that the website is safe to use and that their personal information will be protected.
- Privacy Badges: these let visitors know that the website respects their privacy and will not share their personal information with third parties.
- Money-Back Guarantees: these reassure visitors that they can return items if they are not satisfied with their purchase.
- Customer Service Badges: these let visitors know that the website has excellent customer service and that they will be able to get help if they need it.
Trust Badges are an effective way to reduce shopping cart abandonment because they increase confidence in the website and make visitors feel more secure about their purchases.
The Final Word
There are a number of reasons why shopping cart abandonment occurs, but one of the most important reasons is that shoppers simply aren’t ready to purchase.
In some cases, they’re just browsing and aren’t prepared to make a decision. In other cases, they may be comparison shopping or waiting for a sale.
Whatever the reason, it’s important to remember that not every abandoned cart is lost forever. In many cases, shoppers simply need a little nudge to come back and complete their purchase.
That’s why it is important that you adopt the suggestions in this post to reduce your shopping cart abandonment rate and turn your half sales into full.
If you want to promote your online store, we at 1Solutions are here to help you!